Sure, you're talking about messaging now, but that isn't the context of the thread this sits in, where you very obviously implied she had no substantive policy contrasting her with Trump. I agree that messaging was apparently poor--the American electorate apparently cannot be expected to make even a minimal effort at diligence--but that is not the same as there being no policy. So I think the real lesson is that American voters are even dumber and lazier than the democrats give them credit for, which unfortunately is not conducive to shifting the Overton window leftwards for once.