Never really liked this argument, since it's not really a contemporary political movement where you just read the policy and go "yup that sounds good", it's more akin to a cult with a large indoctrination campaign.

You have alternative news floating around on the same platforms as real ones, you're told to not believe the "other side" as they're all in league with one another and always lie, you can have coworkers or your community reinforce these things making it very hard to escape especially if you've been a part of it for years. The current 'liberal politics' and the living situation doesn't help either too and does contribute to the general stress that makes people fall down these rabbitholes.

Granted, people who have a lot to benefit from MAGA and are acting as influencers for the movement should be rightfully hated, but not really regular people. I do believe that a lot of people who currently are going to (begrudgingly) vote for democrats could definitely be part of the MAGA cult given different environment (such as work, living area or community they're part of).

Point is, hate the movement, not the people. While it's very difficult, it's possible to deradicalize someone and vilification is not really going to help with that.