First, I do get a different brand, that's my point. Second, now you're telling me to buy it in bulk to always have around? I don't want to spend that much on an already expensive chocolate and it'll probably just go fast from my kids anyway. Plus in summer it'll either melt from the heat or be rock hard from being in the fridge, neither is ideal.

Also, usually I'll just buy it as a treat when we're already out. If I'm trying to split a chocolate between 4 people at a shopping centre, I'm not going to be carrying around a knife, I want to be able to just easily break it into 4 sections. Nor am I going to think before we leave "I should grab 4 of those chocolates I bought online in my pocket in case we want some".

I have no problem just getting a different brand to avoid the hassle, all I'm saying is maybe I'd get theirs if it wasn't designed so stupidly. But I'm sure they don't care enough about getting business from 1 random guy to change it, so I'm fine getting others.