1409
Picture this
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This post is posed as the next big step in internet pricing, not something necessarily happening today.
Today, it's not standard procedure outside of some specific segments (that I know of, maybe airfare? But the data fed in is more limited) but tapping into the vast amounts of data we leak through the services we use is far too big of a gold mine for companies to overlook researching and tapping into. There's a lot of things that need to happen (who supplies data? Google is the hypothetical here but what's their price? etc.) but it's absolutely feasible at scale.
It does happen today though. The price for things on Amazon is unique to you and constantly changes.
Hotel and air ticket booking are like this already
Good point, i totally misunderstood the "picture this" lead in. Yeah it's a completely feasible situation though it does seem extreme.