There is no careful use of language that can stop people from preferring hatred. Humans are machines for making the world worse, and they will continue to do so, and while they do it they will rationalise doing it, and while people get hurt (including themselves) they will blame the victims.

"It's not fascism!" they complain as minorities are scapegoated and children die. Just get used to the fact that anything that is pointed entirely towards harming people for fun and profit is going to attract a range of derogatory words, and maybe think about how to stop humans from hurting humans instead.