Active users is the standard metric used to check how much a service is used (at least as far as i know. its what i see when i look at stuff published for investors).
hexbar is on the sixth place in term of number of active users with 1.8K , lemmy.world is 18K (enable the "active users" column and sort by it to see the full list)
It actually reports about 27K monthly active users and is one of the more popular platforms on the fediverse.