Last time around part of Trump's strategy was to dominate the news cycle with a never ending torrent of outlandish statements and behavior. Free advertising. And of course he's going to do it again because his fundraising is much less than Biden's at this point. And he probably can't help himself as that's all he knows how to do and it works on his base.
One could argue that it's a wise idea to co-opt that free campaign exposure by joining in instead of fighting back or fact checking or correcting the record like they had in the past.
Keep it up kids. 🤘