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Nike announces it will permanently end sponsorship of Hockey Canada | CBC News (www.cbc.ca)

submitted 1 year ago by grte@lemmy.ca to c/canada@lemmy.ca

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[-] CanadianCorhen@lemmy.ca 42 points 1 year ago

Funny how just hiding sexual assault, without taking steps to correct it, keeps biteing people in the ass

[-] rare_polyhedron@lemmy.ca 24 points 1 year ago

Unless you're the Chicago Blackhawks

[-] ininewcrow@lemmy.ca 3 points 1 year ago

Oh ... Blackhawks ..... I thought I heard something else

https://youtu.be/8EYSL-3sFmE

[-] voluble@lemmy.world 3 points 1 year ago

I mean, their team is horrifically bad at hockey, so there's that. I wonder if they were higher up in the standings if there would be more light shining on them with regard to the sexual abuse scandal.

[-] sbv@sh.itjust.works 29 points 1 year ago

Nike Canada wants us to forget that it benefited from forced labour in China, as revealed last week.

Nike had months to distance themselves from Hockey Canada's systemic enablement of sexual assault. They're choosing to make this announcement now to bury the story about forced labour.

Fuck Nike.

[-] fung@sh.itjust.works 6 points 1 year ago

My thoughts exactly. A real ethical stance coming from a company notorious for continually using slaves to make their products.

[-] Aceofspades@lemmy.ca 20 points 1 year ago

Unsealed court documents last year revealed London police said they had reasonable grounds to accuse five world junior players of sexual assault.

I would love to know who these five players are. They need to be held accountable.

[-] Ricketts@lemmy.ca 4 points 1 year ago

And publicly shamed

[-] Steeve@lemmy.ca 7 points 1 year ago

After they're found guilty

[-] Bleach7297@lemmy.ca 12 points 1 year ago

Nike knows you're supposed to force kids into labour, not abuse them sexually.

[-] TronnaRaps@lemmy.ca 11 points 1 year ago

I hear alot of bad shit about hockey culture in general.

[-] BCsven@lemmy.ca 17 points 1 year ago

I grew up around hockey guys, the majority of them were immature sexist, masoginistic assholes. Also the onboarding rituals were disturbing. One guy was proud to tell me that for new members all the other team members would cum on a piece of bread and force the new guy to eat it as initiation. Like WTF. So the sexual abuse allegations are zero surprise to me.

[-] voluble@lemmy.world 3 points 1 year ago

piece of bread

I must have missed that episode of Hometown Hockey.

[-] Ricketts@lemmy.ca 2 points 1 year ago

Hockey in general needs to be reimagined, reinvented for todays world

[-] Mongostein@lemmy.ca 5 points 1 year ago

Yeah, you’d think the culture around a pro sport would be to inspire people to go play it themselves, but most of the fans are drunk fat guys that don’t exercise.

[-] voluble@lemmy.world 4 points 1 year ago

Just to provide a counterpoint here - anyone can play hockey, it's not a requirement to be in the sort of physical shape that elite athletes maintain in order to step on the ice.

Lots of people watch sports simply for entertainment, and that's OK. Maybe someone enjoys the strategic aspect of it, or they follow their hometown team, or a team that has an interesting or good build. I find it fun to have a beer and watch a game. I don't personally want to endure the hardships of training, damage from playing and emotions bundled up in a competitive game to pursue it very far. But I'm glad to be a spectator to this sport being played at a high level.

[-] colonelpanik@lemmy.ca 3 points 1 year ago

I played hockey right up to Junior level. Minor hockey has its own issues for sure but once you leave minor and go into junior where parents aren't paying fees it was toxic as hell. There was some great guys I played hockey with, made some great friendships there, but there were some absolutely awful human beings as well and they are tolerated way more than in general society. It comes from an old school culture among coaches right up to the owners of the teams. (excluding the trainers. they were almost always respectful people)

[-] jadero@lemmy.ca 5 points 1 year ago

Whether Nike is doing the right thing because it's the right thing or to take the heat off their own behaviours, I'm still glad to hear it.

The way hockey is organized and "played" has long disgusted me. I think its systems and culture are toxic to individuals, communities, and society. And that's before I listened to Canadaland's "Commons" series:

http://canadalandshow.com/commons

RSS address: https://feeds.acast.com/public/shows/62f989eeb8b6580013a258d4