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submitted 9 months ago* (last edited 9 months ago) by catculation@lemmy.zip to c/technology@lemmy.world

The $3499 Apple Vision Pro reportedly costs $1542 to make.

Edit: Archive link https://archive.ph/u4BCi

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[-] Pantherina@feddit.de 139 points 9 months ago
[-] altima_neo@lemmy.zip 82 points 9 months ago
[-] swayevenly@lemm.ee 25 points 9 months ago* (last edited 9 months ago)

$80 to undo what you did to slow down my phone.

[-] AtariDump@lemmy.world 13 points 9 months ago

What did they do? Prevent it from randomly shutting down? Because I’ll take a slower phone or a random hard shutdown any day of the week.

Was it wrong? Yes. But what else does any handset manufacturer do?

[-] Rai@lemmy.dbzer0.com 6 points 9 months ago

It’s useless, folks here will never believe that other devices do the same thing. I think they’d rather just have their device shut down at 25%.

On my original battery five years into having this iphone and it’s still screaming fast…

[-] AtariDump@lemmy.world 4 points 9 months ago

Agreed. Love how the Reddit act of downvoting has transferred to Lemmy /s

[-] Rai@lemmy.dbzer0.com 4 points 9 months ago

Here it’s just “someone enjoys iOS?! NOT ON MY WATCH”

I’ve got three Linux machines, six? Maybe seven? Windows machines, and I love the shit outta my iPhone. I was a first-adopter of Android with the Dream and loved it. But when I realized iPhones can last for 5-6 years with full updates AND STILL BE FAST with no effort, reformatting, or thinking about them… that’s all I want from a phone.

That and the privacy is better. It’s not perfect, but it’s lightyears better than ANYTHING google.

But on Lemmy, that makes me a baby toddler noob that knows nothing about computers, because if I just got this google device and did all of these mods to it and installed all this software and maintained it and BRAINED HARDER I could have a similar experience to my five year old iPhone

[-] PoopMonster@lemmy.world 14 points 9 months ago

Didn't they sell $700 casters for THEIR Mac pro. FUCKING CASTERS!!!

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[-] DingoBilly@lemmy.world 12 points 9 months ago* (last edited 9 months ago)

The tech inside is great, but Apple also knows its customers are happy to pay a hefty premium over cost. I hate Apple but they are amazing at branding at end of day.

[-] fartsparkles@sh.itjust.works 11 points 9 months ago

Apple are almost certainly planning a non “pro” model that will be much cheaper and the pro’s high pricing drives discussion, exclusivity, which leans in on their aspirational brand modus. Thus, the non-pro model will likely have absurd sales as people rush to finally buy in at their price level.

I don’t support it or like it but Apple have been following this playbook for decades now and unfortunately it really works.

[-] HootinNHollerin@lemmy.world 4 points 9 months ago

It’s also easier to engineer the thing first without heavy cost pressure then reengineer it to be cheaper. With added benefit of better understanding the market and demand

[-] vodkasolution@feddit.it 12 points 9 months ago
[-] stealth_cookies@lemmy.ca 66 points 9 months ago

I don't like how hard the article tries to make it seem like the markup is justified because of all of Apple's other costs. Apple will sell the product at whatever price it thinks the customer will pay, and the margins only matter to determine whether the product is worth it for Apple to sell (I'd love to see what the payback period is on the project though). The cost isn't that outrageous if this COGS is correct, maybe slightly on the higher side for a tech product.

The real discussion should be whether the product is worth the price they are charging based on the utility and the cost of being essentially a beta tester as an owner of a 1st gen product.

[-] le_saucisson_masquay@sh.itjust.works 54 points 9 months ago

bill of materials” for the headset at $1,542, and that doesn’t include the costs of research and development, packaging, marketing or Apple’s profit margin.

Please read it, it's just another version of the "the iPhone cost 500$ to make". Research and especially marketing can sometimes be as much as the material and assembly cost. Id be surprised that apple doesn't make a profit on it, but it might not be close at all to 100% .

[-] Halcyon@discuss.tchncs.de 23 points 9 months ago

It quite clearly seems to be some kind of public beta test product and enough rich people seem to be happy to pay for being the test hamsters.

[-] Wolf_359@lemmy.world 4 points 9 months ago

I really love that you said test hamster instead of guinea pig.

I'm using this from now on.

[-] Appoxo@lemmy.dbzer0.com 4 points 9 months ago

It costing that much in materials seems a bit much though I heard its casing is milled from a brick (probably not literally) of aliminium. Combing the other high tech and mass production aspects I feel like it costing 1k is more believable. But what do I know not even employed in any manfacturing job.

[-] Natanael@slrpnk.net 5 points 9 months ago

The sensors and optics and custom very high DPI display panel alone pushes the price up

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[-] Kolanaki@yiffit.net 53 points 9 months ago
[-] olympicyes@lemmy.world 16 points 9 months ago

Unjerk for a moment. How much should something like this cost? Serious question. Seems like it can do things other devices really can’t. Saw a video yesterday from a programmer who said it could replicate an impossible physical setup. I don’t have a need for it but maybe someone else can see the value.

[-] Kolanaki@yiffit.net 15 points 9 months ago

The Quest 3 is capable of the same stuff and is only $500.

[-] jol@discuss.tchncs.de 12 points 9 months ago

Every single reviewer is saying that the quality of the VR and specially the AR blows any competition out of the water. I highly doubt your comment is true.

[-] Blue_Morpho@lemmy.world 9 points 9 months ago

The quality is better but it still does "the same stuff". A PC with a 1080p display and Nvidia 3050 does the same stuff as a 4k display and an Nvidia 4080.

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[-] CptEnder@lemmy.world 11 points 9 months ago

Adding the Valve Index is a another high end model that does all this and more for $1000.

The big difference is the Apple's AR features

[-] june@lemmy.world 2 points 9 months ago* (last edited 9 months ago)

I’d agree with you, but the index isn’t a standalone device. Pack all the computing power into the index and the price is going to skyrocket.

Edit to add: index doesn’t have eye or hand tracking.

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[-] dodeca@lemmy.world 4 points 9 months ago

The Apple Vision Pro supports only one 4k display for your Mac. I've seen some unreleased app dev stuff claiming to support another display, but as far as I know today there isn't any way to do it.

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bill of materials” for the headset at $1,542, and that doesn’t include the costs of research and development, packaging, marketing or Apple’s profit margin.

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[-] Gregu@lemmy.ca 51 points 9 months ago

The lady in the thumbnail looks like she stoking someone nipples like they’re radio dials.

[-] treadful@lemmy.zip 8 points 9 months ago
[-] Kolanaki@yiffit.net 4 points 9 months ago

On the app store inside the headset

[-] beefbot 47 points 9 months ago

“Because some dipshits will buy anything to be better than others, and also some people have just fucktons more money than they probably should “ - there, saved you a click

[-] AnUnusualRelic@lemmy.world 15 points 9 months ago

Apple financial statement for 2019, page 17.

[-] WallEx@feddit.de 32 points 9 months ago

That's not unusual for componsation for overhead and development costs. I'm honestly surprised its that expensive to make.

[-] Jako301@feddit.de 15 points 9 months ago

Thats probably 1500$ in apple parts. These parts most likely already include R&D costs as well as the additional increase for their brand.

[-] pearsaltchocolatebar@discuss.online 28 points 9 months ago

That's not how that number works. It's the manufacturing cost before markup.

[-] Fogle@lemmy.ca 18 points 9 months ago

I believe he's implying that apple essentially is selling the parts from one division to another so their own markup is included in the visions total cost

[-] ApeNo1@lemm.ee 30 points 9 months ago

Just because it costs this to manufacture and develop does not mean it is worth this to a consumer in terms of customer value.

[-] LucidLethargy@lemmy.world 6 points 9 months ago

This is especially true right now, when the enormous gulf between the wealthy and poor is the worst we've seen in living memory.

People are struggling to pay their rent, and yet Apple is over here selling this bullshit to people.

[-] TheDarksteel94@sopuli.xyz 3 points 9 months ago* (last edited 9 months ago)

As long as people keep buying, companies will keep selling.

[-] this_1_is_mine@lemmy.world 4 points 9 months ago

This. That's why some things are intentionally sold at a loss to increase adoption to be bolstered by post purchase sales on the back end.

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[-] aluminium@lemmy.world 23 points 9 months ago

God I hope this thing flops

[-] iAvicenna@lemmy.world 16 points 9 months ago

because it is apple?

Got a link that's not paywalled?

[-] fruitycoder@sh.itjust.works 4 points 9 months ago

Gotta subsidize that lobbying and bribes to keep slavery strong on their assembly lines somehow.

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this post was submitted on 25 Feb 2024
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