Wait til we get gen AI-based reviews. It will literally become indistinguishable unless there is some sort of purchase verification, and even then, what's to stop sellers from using services to spoof reviews by purchasing their products?
I mean honestly, those are probably here already - it's just the scale which will increase. AI is going to mess up a lot of systems where we judge the quality and length of the language to decide how much we trust / believe something.
30-40%? Please. Almost every single product on Amazon with more than 100 reviews has at least 70-80% of them sounding exactly the same. FakeSpot isn't even that good and yet it can still tell you at least that amount are fishy if not much higher.
The full title/subtitle of the article is: Those 10,000 5-star reviews are fake. Now they’ll also be illegal. The FTC has proposed new rules that clarify what is and isn’t a deceptive online review — and would give it the power to fine $50,000 for each fake.
$50,000 is much greater than $50 :)
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