There's something about watching a luxury import brand fast-track enshitification faster than everyone else, including economy options.
Yeah this is one thing enshittification apologists never seem to understand, they'll claim 'well if you don't like ads just pay for the non-ad version, I want cheaper prices' but the reality is no matter how much you pay there's a mandatory side dish of enshittification.
BMW's are pretty fast :P /s
Maybe now people will stop thinking they’re a premium brand.
Best advertisement for chinese cars. Not that they needed one...
Step 1 Get in an accident
Step 2 Claim the last ad you saw on your screen had you upset and extremely distracted.
Step 3 ???/profit?
Embarrassing for BMW.
Not as embarrassing as subscriptions to use hardware you paid for.
Fuck capitalism and all of the sneaky and invasive ways they try to sell you shit. Advertising is now like a cancer that interferes with simply living a life.
Has anyone actually seen these ads in the BMW, as described?
This article seems fishy to me. Especially this part:
The ad has been available in more than 70 markets since July 27, 2026, scheduled to run through August 10, 2026, on any suitably equipped BMW running Operating System 7, 8, 8.5, 9, or OS X built after July 2020.
“System 7, 8, 8.5, 9, or OS X” are exact versions of MacOS, dating back to 1991. Why would BMW’s software versioning match Apple’s exactly? I mean it could be a coincidence, but it’s weird. Especially “OS X.”
Not that I’d put it past any car manufacturer to do this, capitalism gonna capitalize. But I thought the EU was more obnoxious about controlling/preventing things like this. Or does BMW get a pass since they’re a European brand?
BMW iDrive has versions 1 to 9, and now the newest really is OS X.
Yeah I read that now too. I just thought that it was weird that they went from “System 7…” up to “OS X” just like Apple did. But it’s just very plausible coincidence.
"Death" in mandarin is "Si". "4" is also "si", so it is considered a very unlucky number and nobody wants it in their phone number and other stuff.
"10" is "shi" which is close enough to "Si" that many people don't like it and will avoid it.
Number based gotta be one of my favorite superstition flavors.
I'm not superstitious. But I am a little stitious.
One of the article's sources has a link to this Reddit thread (view it on RedLib), which has someone recording the ad. The article also uses official BMW websites as sources.
P.S. that was a very boring ad
Thanks, a reply in that thread:
This just showed up and no way to avoid it?
OP:
No, I got the option whether I wanted to view it when starting the car. And it’s added as an app in case you want to view it later.
The advertisement is added as a whole app to watch later??
I went to the first source of the article that is mentioned
So what this means BMW is partnering with Disney for spiderman.
As far as I understand it the spiderman animation is not presented in a disturbing way and rather something one can access when they want to.
So yes it is an ad but also not yet intrusive advertisement that disturbs the usage.
LMAO. LMAOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO. AAAAH FUCKCARS is gonna have a fun time with this one gang. Aaah shit man.
Is that a US only thing?
It says 70 different markets.
Well we need to ban that
trashy cars pretending to be a luxury brand
This is a most excellent place for technology news and articles.
