Microsoft explored buying Sega, Bungie, Niantic, and IO Interactive, wanted to "spend Sony out of business" | Zynga and Supergiant Games were also targets : technology

[-] halictuz@lemmy.world 3 points 1 year ago

Why not just buy Sony itself, would be easier...

[-] visor841@lemmy.world 1 points 1 year ago

I think it's very likely that it would be blocked by regulators. Even the Activision purchase might not go through.

[-] MKBandit@lemmy.world 1 points 1 year ago

Japan would never approve a non Japan buyer

[-] WhoRoger@lemmy.world 2 points 1 year ago

The thought of Microsoft buying Supergiant is the stuff of true nightmares.

[-] HeavyRaptor@lemmy.world 2 points 1 year ago

I'm not sure any game will ever top Bastion for me

[-] YeOldGrim@lemmy.world 2 points 1 year ago

Embrace, extend, and extinguish. Classic microsoft. I do believe their first shot at what they are going to attempt now was Games For Windows Live, trying to centralize their position with PC and XBox when it comes to gaming.

Of course, that was a horribly executed mess and when it turned out nobody wanted to engage with that stuff, now it will most likely end up being "Microsoft Store with Microsoft account required" affair. For now they are going to play nice and show how fine they will play with Steam and Epic and how they will not make everything exclusive to MS Store and Xbox...

Until they buy out the major players because this time it seems they've decided to throw serious money at the problem. The fact that that for a good while the only country opposing Activisions acquisition by Microsoft was UK is a damn disgrace. It's not about "just call of Duty", quite frankly I did not play an Activision game in 6 years or so, but microsoft gaming market dominance won't be good for anybody.

(Especially me playing everything on linux with proton)

[-] bionicjoey@lemmy.ca 1 points 1 year ago

This isn't embrace extend extinguish. This is just normal monopoly stuff.

[+] CookieJarObserver@feddit.de 1 points 1 year ago* (last edited 1 year ago)

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[-] brawleryukon@lemmy.world 3 points 1 year ago

Not that it's a fair comparison because both companies are much more than their gaming divisions, but... Sony's market cap is around $114 billion. Microsoft's is $2.49 trillion.

If MS really decided they wanted full control of the console gaming space, they absolutely have the means to spend Sony into oblivion.

All that said, you'd like to think that government regulators would step in and stop the acquisition train in its tracks if they did try to buy everything up like that.

[-] visor841@lemmy.world 1 points 1 year ago

Definitely, the Activision acquisition has already been blocked so far in the US by the FTC, and looks to be on very shaky ground there.

[-] capt_wolf@lemmy.world 1 points 1 year ago

It all depends on whether they got caught. Problem is, Microsoft has always been on the monopoly radar because of Windows and their suit in 2001 They were kinda screwed from the start.

[-] Dark_Blade@lemmy.world 0 points 1 year ago

Niantic

I fucking wish, those fuckers are running PoGo to the ground.

[-] sebinspace@lemmy.world 1 points 1 year ago

From day one.

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