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I don't know why they didn't just take a timeless classic Ferrari shell, stick a powerful as fuck EV 'engine' in it, maybe tweak the exterior very slightly, and go to town on the interior. Win.
Wow, that looks like shit.
Yeah it looks like a receptionist desk
I don't think it looks all that bad. Also of all the backlash people, how many were ever going to buy one?
Complete non story this one. It's been pushed by the anti-EV crowd
Bro come on. Like the other person said, it doesn't look like a Ferrari. It looks like an econobox. I don't get why it's so hard for them to make it look like a super/hypercar. Nobody wants to spend half a mil (or whatever) on this soccer mom-looking-ass-car.
It would be a good looking Renault Megane. It's a terrible looking Ferrari. It has nothing Ferrari about it.
Yeah, I can see that. Sort of my issue with the EV Mustang. It isn't just an EV version of the Mustang. It's a completely different car. Just call it something else. Maybe a different horse breed.
The Ford Morgan.
The issue is that ferrari is only as valuable as it is perceived. If the brand is not thought of as being the best, then the product will not sell well (at the price).
The electric part isn’t the problem, nor the marketing, it’s the… well yk
I Just dont understand why everyone seemingly make EVs ugly on purpose...
I don't now if I'd call this ugly.
Xiaomi SU7
Up to 1548 Hp...
I don't agree, but a lot of times the design is driven by efficiency, as it is far more important for an EV vs. ICE
I just don't like that so many of them are fucking hatchbacks. I just want a sedan (that isn't a god damned Tesla).
The 80s racing Volvo station wagon was sick.
What's wrong with hatchbacks for you? Is it just the appearance? Genuinely curious. Toyota Crown is a fastback sedan, although it's quite tall and I assume the rear glass is a liftback.
I just don't like that style of car.
The Taycan is gorgeous.
It needs to be lower. I feel it looks like that took a good silhouette and added a box at the bottom to fit the battery in.
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The secretly don’t want to manufacture them so they make them look like shit?
Obviously they can be made to look normal, the Ford Lightning & Mach E, Lucid, Polestar, and even a Tesla all look pretty normal and arguably some look really nice. But ask a mainstream manufacturer to make an EV car and they look stupid half the time. The Prius finally doesn’t look like it’s trying to virtue signal with its ugliness, so designs can be improved too.
But ask a mainstream manufacturer to make an EV car and they look stupid half the time.
IMO, it's probably more that they overdesign them. They want the EV to look futuristic and unique compared to their regular cars, but their cars already look like that to some degree, and so they overcook the design into looking like some science fiction vehicle. Take the Ferrari, for example, they tried to make it have a floating arch where the hood would normally be.
That's fine for a movie or video game, but in real life, coupled with the practical limits, it just doesn't look very good.
The Ferrari was designed by Jony Ive. It definitely looks like something he would design. He's all about clean, minimalist design where everything is utilitarian.
Ferrari as a brand is about beautiful extravagant design in the fastest and least useful vehicles on the planet.
I can't think of a less synergistic combination that Ferrari and Jony Ive.
Better fits for Jony Ive would be Hyundai, Kia, BMW and Mercedes. Those four are making some ugly ass cars that need to go back to the drawing board.
So, you are Ferrari and you hire the designer of the fucking original translucent iMac.
The Luce is the iFerrari.
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There's two big reasons.
No front grill
So much of a brand's identity can be carried by the grill and headlights. And on an EV, there's no need for a grill. But just a slab of flat metal looks weird, so they add stuff to break it up.
Drag
The range of an EV is a lot more sensitive to drag than an ICE car.
So in order to reduce the drag, shapes are smoothed out.
Aero efficiency becomes a much bigger priority than looks.
I think you're right, but optimising for drag is going to change all cars into the same thing. If brands want to retain any kind of identifiable look, they need the engineering to give them some slack.
So people won't buy them. O&G companies still own the auto industry.
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I don't think the car looks bad at all. The outside is a little bland tbf but it's not ugly. I think the interior is incredibly tactile and well thought out. I think when we see people tearing around tracks that preorders are going to be extremely strong
The car doesn't look bad? It looks like an 80's SciFi prop.
This is what a next Gen supercar should look like:
Car actually doesn't look that bad, true. I guess it's just not what people expect when they hear Ferrari. Imho it's one of those cars that won't sell now but in 50 years it will be a sought after rarity.
The replacement comes from BMW, what could go wrong? $640,000 for the car, and $1,250 monthly subscription if you want the wheels to turn.
I don't even think it looks that bad, it just doesn't look like a Ferrari
I imagine that's the issue, that it does in fact not look like a Ferrari, when it is supposed to be a Ferrari.
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It looks fine.
It just looks like a minimalist hatchback in a era where minimalist design is already overused.
The interior is the only part of this vehicle that is actually interesting.
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The dual color scheme makes it look bad. Would look significantly better as one color.
There was no reason to make it look so out of place, unless they actually wanted to tank sales. Nothing about its look is necessitated by the EV drive train versus ICE.
That's not a marketing issue, that's whoever approved that design. Which, to be fair, may be the marketing boss depending on how their corporate structure is.
Why don’t they ever do retro designs and bring back popular classic looks? An electric F40 would probably sell like crazy.
It’s definitely not possible to create something that looks exactly like that with modern safety design standards but they are being very stupid by not at least trying to evoke that more in their cars.
Then again, as far as I understand it, rich people are completely detached from my idea of good taste. So we might like the classic designs and the companies might know their customers prefer novelty or “the next big thing” over that kind of continuity
Plus the EV platform package they used is basic AF and the battery under the seats means you have to elevate the cabin a lot
Low volume high end cars usually had a lot of overengineered solutions to problems that are now easily solved in modern budget cars by software and new materials/manufacturing. They could come up with a complicated battery system that gives them more design flexibility if they wanted to. They fucking should frankly.
The one in the pictures had a fuel bladder system IIRC. Not as exotic as figuring out asymmetrical distribution of multiple different sized battery boxes, but they did weird stuff to make their cars all the time. That’s the point of exotic cars that look stupidly different from other cars.
Cars are a weird one because they are a big part of the system of why the world sucks and luxury cars are just absurdly expensive status symbols. But fancy cars used to mean cool engineering! I’m even all for keeping most cars running on gasoline so long as there’s 90% fewer cars on the road. Usually online you can’t hate cars (the economic-social phenomenon ) and love cars (cool torque machine living room) at the same time. And I hate that
Yeah, true. But to be honest, as the marketing boss he has to defend that bullshit thing and I wouldn't stand for it as well.
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The company's shares plunged by 8% the day after the Luce was unveiled.
Lol. They let an iPhone designer design a Ferrari, and it really shows.
Whoever designed that smooth as a booger look clearly didn't have a poster with Ferrari on it, in their room, as a kid.
I would sell their stock too, if I had any.
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Jony Ive was your problem. Fire him.
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this post was submitted on 26 Jun 2026
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