One account on X said: "Ferrari just killed their brand just like Jaguar did. This is straight to the junkyard trash."

"What is going on with European Luxury car manufacturers? First Jaguar and now Ferrari", another account posted.

But not all commentators were felt negatively about the new car, with one post saying: "Absolute masterclass in design. Ferrari just unveiled the breathtaking LUCE concept, and it is a total game changer."

Honestly, BBC, if you're going to aggregate statistics about tweets on Twitter, use it as some kind of crude poll, maybe you could get something useful that way.

But reporting on anecdotes about anonymous tweets for opinion seems of almost zero value from a news standpoint. If a tweet mentioned a fact that you could validate, say, that might have some value.

But what you're doing here is on-par with saying "someone on Twitter said that they liked chocolate ice cream, and someone else said that they didn't like chocolate ice cream". That just doesn't really seem newsworthy. I would say that it'd be surprising if you couldn't find posts of both sorts for virtually any topic.

Jony Ive has done the impossible, he made a Ferrari that looks bland. Way to go!

The sports car manufacturer's cycle of business:

1. Lose revenue due to EV competition.
2. Design EV that looks like a cotton candy/kid's toys version of your other cars.
3. EV sells poorly.
4. Scrap EV plans and return to non-EV lineup.
5. Go back to 1.

Like, they just couldn't be bothered to make it good looking?

Ferrari unveils first fully electric car

Not true. Other brands have had fully electric cars way before Ferrari.

/jk I know what it means, I just read it like this the first time and made me giggle.

Is it possible to make an EV that doesn't look like a dorks version of a futuristic car? Just make it look normal and people will buy it.

People are shitting on it as if they were planning to buy one, but now they have to find another EV for $640k lol. I like it.

That's a nice looking Peugeot.

The new model departs from the look of typical

This is why most new EVs fail - they look like EVs rather than just a car.

BYD EVs look just like normal cars.

This design is getting slandered, damn. Personally I think it looks absolutely sick, but for a brand like Ferrari I'm not sure it's a good move. It has that electric car look, which makes it seem less exclusive. I'd totally want one if I needed a car and it was actually affordable, but given the price it probably should've looked more exclusive.

Looks boring and generic, you are Ferrari ffs... Give me fins, lasers, cool interiors, fucking something to make it stand out. Who wants this?

Jaguar did this too, making boring EVs with none of the signature styling that the brand is famous for, and then proceeded to tank.

Doesn't look bad to me. The color layout reminds me of Star Trek uniforms.

Opinion seems to be that Ferrari failed in building an electric car that no-one wants to buy.

I wonder if they deliberately built something they know won't be a success so they can point to that failure as pushback on regulations that would prevent them continuing to build traditional petrol cars.

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This car is not very beautiful, but it looks like interesting for me. Like a car from the future e.g. "ghost in the shell" etc.

The normal Ferrari design is... boring (every sports car has the same look). This is new and fresh design. Everybody speaks/love/hate it and I think that is a good promotion for Ferrari.

And the most of car designs are created for fuels engines, but this used e-engines... Smaller and lighter. They doesn't need the old forme anymore and the designer have so new interesting options.

I think that could borne a new design era. In- and outside.

10/10 would have beckoned Barbie to go celebrating

I think it's kinda genius. High end is all about image. Their sport cars show racing heritage. With EVs they have the opportunity to branch out into something different, and not necessarily have to follow any guidelines. Same happened with their SUVs.

The most important thing is that it has to be recognizable. It won't work if the Uber rich can't tell a Ferrari EV from a Peugeot. And that I think is something they must work on, because it looks too generic.

Carmakers including Ford and Volkswagen have doubled down on petrol cars, especially in the US, due to...regulatory changes under President Donald Trump, who has cut incentives for EV buyers.

I'm pretty confident that if you're buying a $640,000 car, you place little relative value on a $7,500 tax credit. It being present or not is under a 1.2% price difference. That particular factor probably isn't very relevant as regards cars like these.

Behold the Apple Car. With unapologetically plastic parts. I thought Ive only designed the dash, which he did a good job on btw.

I love that they're trying new stuff but it's weird thinking about the Daytona SP3 and that being from the same company. It reminds me of those slippers they make Japanese kids wear in school.

looks kinda like a tesla.