471
submitted 11 months ago by L4s@lemmy.world to c/technology@lemmy.world

Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

top 50 comments
sorted by: hot top controversial new old
[-] Voroxpete@sh.itjust.works 133 points 11 months ago

There’s also going to be an obstacle course based on ‘Squid Game.’

They could not have missed the point harder if they'd tried.

This literally reads like something out of Black Mirror.

[-] tony@lemmy.hoyle.me.uk 55 points 11 months ago

You have to murder the other participants to claim your free netflix subscription.

[-] Railcar8095@lemm.ee 25 points 11 months ago

*free for a month. Includes adds

[-] shasta@lemm.ee 7 points 11 months ago

A $100 value!? Sign me up!

load more comments (1 replies)
[-] frezik@midwest.social 26 points 11 months ago

"We've made the Torment Nexus, from the classic sci-fi novel Don't Build the Torment Nexus".

load more comments (2 replies)
[-] StereoTrespasser@lemmy.world 100 points 11 months ago

I cannot imagine a customer base that's so ecstatic with Netflix's service that they're willing to give the company even more money by buying overpriced ultra-processed meals and branded coffee cups. Why people continue to sell their souls and open their wallets to these companies is beyond me.

[-] NOT_RICK@lemmy.world 40 points 11 months ago* (last edited 11 months ago)

Never met consumer whores? Not that I can talk, smack a pokemon on just about anything and I want to buy it.

That said, I don’t think Netflix has that cachet. Maybe they’ll have a section where you can vote on what show gets abruptly cancelled next!

[-] Nevermore9197@lemmy.world 12 points 11 months ago

I'm not sure that makes you a whore... more of a slut...

[-] Aleric@lemmy.world 9 points 11 months ago

And there's nothing wrong with being a Pokeslut. When a hunky Pokemon trainer throws their balls my way, I'm always up for a little Squirtle in my Caterpie.

load more comments (1 replies)
[-] bstix@feddit.dk 8 points 11 months ago

If they sell cosplay customes based on popular shows, you know people will be queuing up to throw money at those made-in-china products.

Having the rights to ship out the offical crap could be a gold mine for them.

Just take Squid Game. It's a regular training suit and they already exist as costumes and they're easy to copy, but you can't find the real one because of all the copies.

Same idea as the Universal Studios parks. Just without the park, because the income is all in the souvenir shop anyway.

load more comments (3 replies)
[-] KroninJ@lemmy.world 47 points 11 months ago

"Netflix to open branded retail stores for some reason"

"...to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events."

There you go. But if you want to go deeper it's to try and make more money for investors. Yay publicly traded companies!

[-] RagingRobot@lemmy.world 18 points 11 months ago

To be fair I would rather see them try to make money for investors this way than by cutting costs on labor and the other shady things companies do to make money. This is at least some kind of "innovation" for lack of a better term. Maybe it might be cool

[-] Cethin@lemmy.zip 11 points 11 months ago

Yeah, increasing profit by actually creating a product is great. Increasing profit by increasing costs to the customer or decreasing expenditures (in particular cutting pay or removing employees) sucks.

[-] Bgugi@lemmy.world 16 points 11 months ago

The phrase "for some reason" is used here to mean "I think it's a dumb idea"

[-] Kolanaki@yiffit.net 7 points 11 months ago

I mean, they could have saved money by just selling merch online. This is a dumb idea.

[-] RagingRobot@lemmy.world 7 points 11 months ago

But the article says it's more than just a retail store. They have a restaurant and different experiences you can go to. You can't do that online

[-] SkepticalButOpenMinded@lemmy.ca 38 points 11 months ago

I don’t get why this is so confusing. This is basically a rotating theme restaurant/theme shop. Disneyland, Universal Studios, the new Nintendo park, etc. aren’t really about the rides or food either. Will tourists buy Stranger Things tchotchkes and Bridgerton merch? Sure, we’re a hyper consumeristic society that loves pop culture doodads and experiences. I somehow get the feeling this will fail, Netflix’s brand has lost its luster recently, but I don’t think this idea is totally out there.

[-] Pxtl@lemmy.ca 17 points 11 months ago

I think the problem is the reporting: it says "retail stores" right in the headline. Which sounds insane.

"Netflix to open themed restaurants and gift-shops" sounds... well, still insane, but less-so.

[-] Garden_Ramsay@sh.itjust.works 11 points 11 months ago

I'm not confused why they're doing it, I'm confused why they think b&m stores are the way to go. I'm sure they can subsidize any potential losses from other money making areas but why not just sell the merch online? Storefront overhead ain't cheap.

[-] thejml@lemm.ee 9 points 11 months ago

While I completely agree, there’s a bit of a draw to certain experiences around shopping. Some instances:

  • FAO Schwarz in NYC
  • Nintendo flagship store in NYC
  • Tiffany & Co. in NYC on 5th Ave
  • LEGO store in Leicester Square London

Basically look up a list of Flagship stores, even Microsoft and Samsung have ones. They’re more of an experience and bragging rights than just walking in a random Walmart to get merch. Sure, you can just order it online, but it’s not the same.

load more comments (1 replies)
load more comments (1 replies)
[-] wolo 27 points 11 months ago

if they sold DVDs of Netflix's shows that would actually be pretty nice, but I doubt they would be OK with allowing anyone to actually own their media.

[-] VantaBrandon@lemmy.world 25 points 11 months ago

Nail in the coffin, RIP Netflix

[-] PlanetOfOrd@lemmy.world 22 points 11 months ago

They basically want more data points on people to sell to advertisers.

It's big tech. That's how big tech works.

[-] Krauerking@lemy.lol 28 points 11 months ago

No. Merch has direct profit that has a much larger margin than streaming. It's just a new cash flow for them. Same reason patreon was offering merch and discord too.

You have an asset in land and physical goods to sell for money. It's not complicated why they are pivoting to it.

load more comments (2 replies)
load more comments (2 replies)
[-] Pyr_Pressure@lemmy.ca 22 points 11 months ago

offer dining

I would actually love to see a restaurant that prepares dishes based on various fantasy / sci-fi worlds

Like food from the witcher in a tavern theme, or food from Star Trek in the enterprise cafeteria, etc.

[-] beebarfbadger@lemmy.world 15 points 11 months ago

Is Hannibal on netflix?

[-] chuck@lemmy.ca 9 points 11 months ago

Don't worry dinner will be cancelled midway through the appetizers 😔

load more comments (7 replies)
[-] ChickenLadyLovesLife@lemmy.world 16 points 11 months ago* (last edited 11 months ago)

offer dining

Reminds me of the joke: "dinner theater is a great way to ensure that both are mediocre."

Edit: pronounced "DIN-nuh THE-uh-tuh" in your best mid-Atlantic accent.

load more comments (2 replies)
[-] BlackPenguins@lemmy.world 12 points 11 months ago

This is the same thing as the HBO store in NYC. It can work well if the location is right and touristy enough.

[-] LilB0kChoy@lemm.ee 10 points 11 months ago
[-] ZeroCool@feddit.ch 9 points 11 months ago

Planet Hollywood

Image

load more comments (1 replies)
[-] LazaroFilm@lemmy.world 10 points 11 months ago

Makes sense. They have multiple franchises and they can either sell in Walmart and water down the franchise or make an exclusive store where they control the experience and increase the value of the products. Disney also has stores like that. As for the Squid Game experience it’s the local equivalent to Disney parks. Di’s I mention it looks like they’re copying Disney?

[-] skozzii@lemmy.ca 6 points 11 months ago

I enjoyed the Disney stores, they always were busy, but now they are all closing down it seems.

load more comments (2 replies)
[-] daryashkoh@lemmy.world 9 points 11 months ago

If they spend money on this, how will they afford to acquire beloved series to cancel after two seasons?

load more comments (1 replies)
load more comments
view more: next ›
this post was submitted on 13 Oct 2023
471 points (100.0% liked)

Technology

58125 readers
3782 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS