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submitted 1 year ago* (last edited 1 year ago) by v3rgl@lemmy.world to c/avelon@lemm.ee

#EDITED TO ADD CONTEXT:

The developer has responded quite a bit in the comments here, and has made adjustments to the free tier feature set based on my and others' feedback. See more info in this update thread: https://lemm.ee/post/12353243

If you're reading this post after update 1.0.7 I suggest you skim these comments and that update thread before forming an opinion.

#ORIGINAL POST:

I like this app a lot, I can tell there's been a ton of love and hard work put into it.

The strategy for monetization leaves a bit of a sour taste though.

For one, nobody wants another subscription - and $30 lifetime for a brand new app is a huge asking price compared to, say, Apollo, which was $5 or so (with a subscription tier for things that actually made sense to buy due to recurring cost).

But this app is paywalling basic stuff like a comment jump button (everyone else has this for free), content filtering, video scrubbing, and various other things that have no recurring cost to the developer.

My recommendation, take it or leave it, if you want my money make it a reasonable one time purchase for things that don't cost you money (under $10 imo, $5 would've been an easy sell).

If you want to justify a subscription model you are gonna need to build features that justify it - push notifications, stuff like that.

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[-] nix@merv.news 32 points 1 year ago* (last edited 1 year ago)

Yeah its a really bad look and the $30 price tag is so intense. Procreate Dreams is $20 for a fully fledged animation program that competes with Adobe Animate…

$5 would be reasonable. I bought Toot because it’s a good mastodon app. But I won’t be paying any subscription for any apps.

[-] kobra@lemm.ee 13 points 1 year ago* (last edited 1 year ago)

I’m glad to see this topic come up because it’s been weighing on me too. I want to support the devs but the $30 lifetime price is just way too high unless it covers iOS, iPad, AND macOS apps (with syncing!)

In addition to the extremely high price, not even being able to ‘trial’ the fully featured app is just… weird.

I stopped using Avelon when they paywalled a bunch of features and just over the course of writing this comment I think I’ve decided I don’t want to support a dev like this 😕

[-] nix@merv.news 12 points 1 year ago

I only use ios so the bundle wouldn’t do anything for me. I just wanna pay once for an app. This whole renting this is getting absurd why does every app expect to soo much payment when massive apps like Procreate and Procreate Dreams understand they can pay their teams with one time payment of apps

[-] kobra@lemm.ee 5 points 1 year ago

I was talking about the $30 lifetime price. Absolutely no way I would subscribe and pay monthly.

[-] LazaroFilm@lemmy.world 4 points 1 year ago

I decided to I oh do one month for no to test it. But I agree. It’s the nicest app in terms of functionalities for iOS but the pay is too steep and too restrictive.

[-] evgiz@lemm.ee 15 points 1 year ago

Hi, sorry for the late (and long) reply. You're right, $30 is definitely a lot to be asking for an app. I'll try to explain where I'm coming from, and why I've landed on this price & monetization model. If anyone have any suggestions on how I can improve things while considering my points as well I'm definitely open to discuss.

But this app is paywalling basic stuff like a comment jump button (everyone else has this for free), content filtering, video scrubbing

When I was working on this update I spent a lot of time considering which features were "essential" and which features were more convenience/nice-to-have features. Two of the bigger features I've decided should be free are multiple accounts & post creation, both of which have been paid features in other apps. I thought everyone having access to these was way more important than app themes or a smart jump button.

Everything that was free in the last version is still free, and of course there's a bunch of new non-pro stuff too. My intent with this update was not to paywall "basic" features, but to offer more hardcore users some extra niceties that in turn support development. I don't expect the majority of people to upgrade, which is totally fine. I'll still keep improving the app for everyone regardless.

make it a reasonable one time purchase for things that don’t cost you money (under $10 imo, $5 would’ve been an easy sell). If you want to justify a subscription model you are gonna need to build features that justify it

I get that the lifetime price is high, I really do. The #1 reason I'm going for this type of subscription model is that Lemmy is so small. Apps like Apollo easily had tens of thousands of users and could therefore charge way way less. For some context - if every single active Avelon user paid for a $5 upgrade, which I'm sure you'd agree is unreasonable, that'd still be barely enough to finance one month of development. That's it. I'm not saying this justifies the price, but Lemmy is still very niche, and with such a niche market the development cost will naturally be spread among much fewer users. With the slow growth of the Lemmy userbase a one-time purchase is very risky from my perspective, and I want Avelon to make sense over a long period of time. I think the devs of both sync (which is $99) and Bean (which is $50) realized this too.

I do believe Avelon can continue to play a part in lowering the barrier of entry to Lemmy and improving the platform as a whole by pushing for more high quality apps. I hope to see Lemmy continue to become the best link-aggregator platform ever, and as that happens prices will naturally decrease.

[-] gianni@lemmy.ca 10 points 1 year ago

Hey FWIW I support your pricing model and feature decisions. I have paid for lifetime and would consider also using a tip jar feature for future releases. Thank you for Avelon!

[-] mancy@lemmy.ca 8 points 1 year ago* (last edited 1 year ago)

I, for one, don’t think your pricing is absurd and your explanation makes total sense.

All those paywalled features are not necessities. With the free version you’re still getting a smooth and polished app. What even is the smart jump function? I’ve been enjoying the app without it and am okay with it being a paid feature.

People using other apps’ stagnation as an argument are not realizing that stagnation occurs because devs lose steam. They lose steam because there’s no longer any incentive to develop. I don’t think it’s fair to ask devs for more features and continue to maintain apps for free.

[-] cannedtuna@lemmy.world 7 points 1 year ago* (last edited 1 year ago)

Thanks for responding to this. That does make sense. I really enjoy this app, I think it’s better than most of the right now so I’m in favor of supporting the development. $30 is a lot to stomach though, but I do see where you’re coming from.

[-] Prking@lemmy.world 5 points 1 year ago

How can you justify putting an safety feature like content filtering behind a paywall. Content filtering and blocking is an important part of the fediverse.

However, non basic features like theming and app icons are free?

[-] evgiz@lemm.ee 6 points 1 year ago* (last edited 1 year ago)

Some safety features I've already implemented are measures against NSFW content by default and support for tools like reporting and blocking. When I added filtering I didn't really consider the safety aspect of it until someone pointed it out a couple days ago. I thought of it more as a way for power users to tweak their feed, Apollo for instance also had filtering as a paid feature. Themes and app icons are part of the pro upgrade.

[-] Prking@lemmy.world 6 points 1 year ago

So will you take a second look at what is behind a paywall? Lemmy is a different place and people are used to being able to mute and filter. Because frankly, Lemmy doesn’t have the moderation and reporting tools that Reddit did.

Re: how much the subscription and lifetime are. Put very simply Lemmy and Avelon are not in a condition where they are worth that much.

[-] evgiz@lemm.ee 3 points 1 year ago

I'm open to suggestions. What would be a better free/pro setup in your opinion?

[-] Prking@lemmy.world 5 points 1 year ago

I think I’ve already suggested that. You put extra themes and app icons or anything that requires ongoing support eg notifications, translations, enhancements (eg some apps allow comments to be unrolled) behind a paywall or subscription.

Any content moderation or safety tools are in the base.

[-] v3rgl@lemmy.world 4 points 1 year ago

I had a long response typed up but I think I accidentally discovered a bug - Avelon crashed while I was typing!

I really appreciate your reply here and I'll try to condense my thoughts, as someone who works in tech and is responsible for a product that brings in significant dollars of revenue (albeit B2B so not quite the same).

I think you are doing an awesome job at adding ease of setup and overall quality on top of the Lemmy platform. Others have noted the two sides of the longevity aspect, we all just have to deal with that.

To me the main missing piece is feature differentiation; where most people are used to apps like this paywalling things like themes and icons, I can go to several other apps for free to get the features you want a subscription fee (or large lump sum) for. The comment jump button is a good example, no it isn't necessary but for people used to having it it feels that way.

When this is all so new, you can't really expect people to trust you enough to think a big lifetime purchase is worth it, and subscriptions only feel logical when they are paying for an ongoing cost.

I'd say if you were to keep adding good features and maintaining the app, and especially if you add something like push notifications where you incur a cost I need to cover to use, I would be more likely to feel comfortable paying (and would expect you to build in a profit layer over your server costs).

[-] v3rgl@lemmy.world 8 points 1 year ago

Attempt at neutral thoughts on pricing models aside, my suggestion for a different approach would be to offer most things for free in simple forms, and paywall advanced customization.

Using the smart comment button as an example, you could include it for free with only the core expected functionality (jump between parent comments). But if I want to change the interaction, or access advanced actions like collapsing threads or something, that's locked behind a purchase.

This way people can get a taste for everything you have to offer, and the decision to spend money is shifted from "pay you to get something that feels arbitrarily disabled" to "I like this and want more" or even just "I want to support a good developer".

As far as actual cost, I don't think I'd pay more than $10 one-time for any Lemmy app right now. If you're getting what you hoped for out of this model then don't change it on account of one angsty thread - but if any of this rings true, you could consider pricing for early adopters at a cheaper "early bird" price as one option, to build goodwill (making us more likely to want to support you down the road).

Or the other option is to follow Apollo's (RIP) model, with a one-time mid tier for upgrades of basic stuff, and a subscription/larger cost for more unique features/things we all know cost money on an ongoing basis/the subset of people who just want to support you.

[-] Prking@lemmy.world 6 points 1 year ago

Please can I just add to this.

At the moment pricing doesn’t account for different values of money as it’s not been localised.

Two examples, at the moment lifetime is £29.99 in the UK which is $37.80.

Also, the average Indian worker earns the equivalent of $3 per day.

So localised pricing is essential for any app.

[-] evgiz@lemm.ee 7 points 1 year ago

Most devs (me included) use the standard Apple localization since we don't have the knowledge/capacity to manually manage the 175+ regions available. Not sure about this particular case, but it could have to do with taxes in the UK or something like that

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[-] Prking@lemmy.world 14 points 1 year ago

I agree mostly.

Putting basic safety features behind a paywall is a poor decision.

To be honest, thinking that eg UK users will pay the equivalent of $37.50 is just madness.

[-] dubyakay@lemmy.ca 9 points 1 year ago

As someone coming from ApolloApp, the prices are fine.

[-] ribboo@lemm.ee 10 points 1 year ago

Thing is, Apollo was a rather proven app that had been developed for years. On a site that had been growing for even more years. Thus we could pay knowingly that we’d very likely get a couple of years out of it.

We have no idea if Lemmy will be a viable option in a year or two (basically all Reddit clones have failed, so it’s likely this will as well). And even if it succeed, we have no clue the developer will stay at it and develop the app. Looking at other Lemmy apps, most have stopped developing, basically just pushing out simple fixes.

This unfortunately has to be considered when it comes to app price. I’m not ready to pay as much for this, as I did for Reddit. I miiggt be down the line, but not yet.

[-] dubyakay@lemmy.ca 7 points 1 year ago

Right. But we have the monthly pro sub at $3. I've paid this much to this dev after liking the app enough during test phase.

If lemmy and this app sticks around, I'll keep paying $3 for their damn coffee.

[-] ribboo@lemm.ee 4 points 1 year ago

Yeah, that’s fair enough.

[-] themz@lemmy.world 2 points 1 year ago

The platform is tiny and has hardly any users. This is when apps need more financial support, not less.

[-] i_cant_sports@lemmy.ml 5 points 1 year ago

I know, right? The lifetime subscription for Apollo Ultra was something like $50.

[-] v3rgl@lemmy.world 11 points 1 year ago

And included features that clearly cost the developer money to support on an ongoing basis. And came several years into the project after the dev had established a huge userbase and healthy relationship of users that trusted him to deliver on quality and value, and wanted to support him financially.

[-] mancy@lemmy.ca 4 points 1 year ago

No one is forcing you to pay the lifetime fee.

[-] v3rgl@lemmy.world 8 points 1 year ago

Of course not! Nobody is forcing me to use this app at all - I can just go back to Voyager or Thunder if I want. I made this post because I disagree with the pricing setup but really would like to see the dev succeed because they've done a great job. If my opinion isn't shared you're free to ignore it.

[-] v3rgl@lemmy.world 4 points 1 year ago

BTW some general ideas for features that justify a subscription (which consequently justifies a large one time fee if that's even offered)

  • Push notifications
  • Comment undeletion
  • Translation
  • Combine account feeds somehow (let me log into multiple accounts at one time instead of having to switch between)
  • Various AI integrations: text or image generation, article summarizer, clickbait fixer for article headlines
  • Text extraction from images (this can be done with an Apple API I believe for OCR, though offering GPT-4V here someday to extract text and describe images would be legitimately unique)
[-] NightAuthor@lemmy.world 4 points 1 year ago

I’m paying $2/month for bean, solely for push notifications. Though I’m using Avelon. That’s one of the most important features for me, who wants to have interactions with people.

But also, what ever happened to on-device polling for notifications, are iOS apps incapable of that?

[-] th3dogcow@lemmy.world 3 points 1 year ago

They are capable of that. But it is resource intensive (think battery) to have the app running in the background polling lemmy every x minutes.

[-] NightAuthor@lemmy.world 2 points 1 year ago

It wasn’t great for battery life back in the day, like 10 years ago, but I’d imagine with modern processors, it’d be quite feasible to do without absolutely ruining battery life.

[-] Levsgetso@lemmy.zip 3 points 1 year ago

Definitely, the one-time purchase is almost 1/10 of the monthly minimum wage in my country, wich is just too high. I really wanted to buy the PRO version to support the development and get some features, but I couldn’t justify paying so much for an app, especially in such and early stage.

I love Avelon and I like how responsive evgiz is but I won’t be paying that price. I understand that subscription models are best for the developers but as a consumer, I hate them. I’m glad that at least he took into consideration the way Lemmy works and didn’t limit account to one for the free tier.

And I don’t intend to be rude, I’ve been using Avelon for some time now and have always tried to help with the development, because I believe this is the best app for lemmy and I’m really thankful for all the time and effort evgiz put into it because it shows.

[-] Prking@lemmy.world 3 points 1 year ago

Thank you for summing up my feelings

I think we all want Avelon to succeed but this pricing model just seems wrong and I fear it will be counterproductive ☹️

this post was submitted on 12 Oct 2023
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