What are the rules of popular content creators/creations? (lemmy.world)

submitted 2 weeks ago by j4k3@lemmy.world to c/asklemmy@lemmy.world

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Not asking for cynicism about clickbait. I feel a degree of emotional blindness about what makes some content creators popular. No one is universally popular. Demographics determine much. What drives a channel like Kurzgesagt or Veritasium over others?

I find it funny that I intuit how think tanks have a popularity formula they are following, but the second I find out about that relationship, I tune them out. The only exception I know of is Dr. Ben Miles. Prager trash was the first one I recall encountering ages ago with their spurious nonsense.

I have no interest in emotional empathy driven stuff. In terms of technically interesting content, I feel totally blind to the popularity rules. Do you know? Please explain them.

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[-] PhilipTheBucket@quokk.au 15 points 2 weeks ago

Branding. Have recognizable stuff, people get a little hit of dopamine from seeing your logo and the style when it is unique and they recognize it.
Production values. Have them.
Consistency over a long time to let the algorithm build up an audience, as it does. Presumably, how people react to your videos has a lot to do with it.
Hire some dudes in China to play it a few thousand times in one of the those big racks of cell phones.

this post was submitted on 18 Nov 2025

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