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For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending people to a wider variety of websites than ever. But in a court filing from last week, Google admitted that “the open web is already in rapid decline” (with regard to advertising, kinda-sorta)

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[-] DFX4509B_2@lemmy.org 267 points 2 weeks ago* (last edited 2 weeks ago)

Yeah it is, and it's their fault that it is.

Google has no right to say the open web is in decline, when they're the main cause of it, this is basically them saying, 'Yeah, we won this stupid war that we started, screw you, peons,' this comes off like if MS broke WINE and then admitted no one uses desktop Linux anymore, it will have been their faults that hypothetical scenario happened, this is what Google saying the open web is in decline when it's largely their fault that it is comes off as to me.

[-] artifex@piefed.social 111 points 2 weeks ago

Well they don't get all the credit. Oh, wait, they control how much of the market? Ok, nevermind.

(the DOJ says 91%. Google somehow claims it's only 10%, to which I literally LOL'd).

[-] jabjoe@feddit.uk 12 points 2 weeks ago* (last edited 2 weeks ago)

This is the nub of the issue. Markets need effective competition. Without it, you get fiefdoms and serfs, and shit products. Antitrust laws have been terrible for decades. Thanks to broken political thinking. Smash up the tech monopolies and not just tech will improve.

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[-] cmnybo@discuss.tchncs.de 19 points 2 weeks ago

It's not entirely their fault. The AI companies share a good portion of the blame too.

[-] artifex@piefed.social 46 points 2 weeks ago

The AI companies are doing something different and possibly worse by stuffing all of the open sites full of AI slop and then re-training their models on said slop.

Wasn’t there some mythological figure that was doomed to eat its own excrement or something?

[-] negativenull@lemmy.world 18 points 2 weeks ago
[-] EvilBit@lemmy.world 10 points 2 weeks ago

Human Centipede

[-] dissentiate@lemmy.dbzer0.com 9 points 2 weeks ago

Jon Stamos?

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[-] vividspecter@aussie.zone 19 points 2 weeks ago

Google is an AI company, even if that's not all they are.

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[-] NateNate60@lemmy.world 127 points 2 weeks ago
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[-] Meron35@lemmy.world 86 points 2 weeks ago

Even browsing existing small to medium sized sites has become such a chore, with all these verifications and rate limiters as part of the anti AI scraper effort.

So many cloudflare verification checkboxes. So many Google sign ins. So many cross site cookies and tracking for even basic functionality.

Care about privacy and restrict browsing data even a little? Captcha hell.

[-] artifex@piefed.social 37 points 2 weeks ago

Then you get to load and execute 10MB of JavaScript while another 5MB of ad content loads and displays in the background. With the obligatory two dozen API calls to various trackers, counters, taggers, and “optimizers” in the background of course.

[-] Jason2357@lemmy.ca 28 points 2 weeks ago

Glad someone else noticed this. I don’t care that the “small” web isn’t as extensive or as polished as the corporate web, but all the anti-scraper stuff and cookie pop-ups are the actual death. It’s horrible.

Off to gopher and Gemini I guess.

[-] T156@lemmy.world 23 points 2 weeks ago

Especially since discoverability has pretty much gone down the toilet, between SEO and spam sites.

You're not going to as easily find a new and interesting website, when the first few results are just computer generated regurgitated text, stuffed with ads by the gill.

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[-] Blackfeathr@lemmy.world 15 points 2 weeks ago* (last edited 2 weeks ago)

Some mainstream websites and services are practically unusable when using a VPN, too. I'm glad I stopped using imgur years ago but I wish the rest of the world would catch up...

[-] Cherry@piefed.social 9 points 2 weeks ago

And then after all that have to read a page full of ego and and thinly veiled sales waffle just to find the tiny bit of info you are looking for.

You have to give up too much time and privacy to get little back. It’s not the internet we knew. It’s a hyper monitized sales board.

I miss being excited about what online would unfurl for me each day.

[-] fuzzywombat@lemmy.world 83 points 2 weeks ago

We really need to change the mindset about what the internet experience should be. I think everyone got too used to the idea of centralized services like Google search, Github, Discord, Twitter, reddit, and etc. and that didn't turn out well. We need to go back to federated protocol based system instead. Let's go back to the decentralized federated architecture of email, web, irc where no one corporate entity is the sole owner of said service. I think Lemmy and Mastodon are good start but we have to start replace things like Google search, Github, and Discord with decentralized counterparts. We have to learn from our past mistakes and start reconstructing a better internet infrastructure one piece at a time. It will take lot of effort and patience but it's really the only way out of the mess we put ourselves into by being addicted to simplicity of centralized corporate controlled systems.

[-] NateNate60@lemmy.world 41 points 2 weeks ago

Prior to GitHub, everyone just hosted their own Git repositories. The nature of Git is pretty decentralised. And Linux kernel development still uses old-fashioned mailing lists for development co-ordination, rather than something like GitHub. I have heard before someone say the difference between Git and GitHub is similar to the difference between porn and Pornhub.

Prior to Discord, there was IRC.

[-] mfed1122@discuss.tchncs.de 17 points 2 weeks ago

This makes me think that a big part of the solution is some sort of very low barrier to entry guide or product for self-hosting. Like something even a non-technical person can do. Imagine if it became the norm to have a little always-on device that serves up your personal website, instead of social media accounts...

[-] eldebryn@lemmy.world 12 points 2 weeks ago

We need a startup to just make and try to sorta standardize a mini pc product pre-installed with a proxmox-like setup with an easy web interface and self-hosted solutions pre installed. 5-10 apps for main internet service needs like email, social media, content hosting/publishing and personal media libraries.

Give it a cute name like "Web-Pal", keep it open and Customizable for powerusers, watch the internet become a better place while you're the household name for devices that are as essential as a router.

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[-] netuno@lemmy.cif.su 12 points 2 weeks ago

the difference between Git and GitHub is similar to the difference between porn and Pornhub.

🤣

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[-] HertzDentalBar 81 points 2 weeks ago

I miss the old internet. Thanks capitalists

[-] T00l_shed@lemmy.world 17 points 2 weeks ago
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[-] Lucidlethargy@sh.itjust.works 81 points 2 weeks ago

Google is so goddamn at fault for this it's not even funny.

[-] shutz@lemmy.ca 42 points 2 weeks ago

They admitted, with obvious glee

[-] artifex@piefed.social 25 points 2 weeks ago

You can tell they’re scared of it because they immediately tried to retract/clarify the statement.

Though IDK why they’d care this point since the Supreme Court already declared Google a monopoly and turned around and said they weren’t abusive enough and gave them no punishment.

[-] goatinspace@feddit.org 40 points 2 weeks ago
[-] vala@lemmy.dbzer0.com 32 points 2 weeks ago

That's a weird way to spell "celebrates".

[-] lanky_ginger@lemmy.world 26 points 2 weeks ago

Fucking corporate double-speak...

[-] netuno@lemmy.cif.su 23 points 2 weeks ago

The problem for years has been good stuff being drowned in slop.

It's not going to be fixed.

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[-] frenchfryenjoyer@lemmings.world 23 points 2 weeks ago* (last edited 2 weeks ago)

Not to mention a lot of site traffic is now getting tanked by the UK blocking everything because of the "online safety act" that's actually anything but (source)

Most recently my friend couldn't access a Reddit post about a dental issue of all things because it got marked as NSFW and it asked for her face or ID (can't remember) so she could see it (I ended up making her download TOR)

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[-] willington@lemmy.dbzer0.com 21 points 2 weeks ago* (last edited 2 weeks ago)

More like Google/Alphabet is doing what it can to close up the net, and hopes that openness on the net goes into decline.

They already squeezed the open net for all its worth.

[-] BenchpressMuyDebil@szmer.info 19 points 2 weeks ago

Misleading title.

By the way, if you still want to use google's search engine but want to avoid the AI stuff, see https://udm14.com/ or just add &udm=14 to your search query

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[-] Bishma@discuss.tchncs.de 19 points 2 weeks ago

They denied it until the instant doing so was inconvenient to them.

[-] MattTheProgrammer@lemmy.world 15 points 2 weeks ago

There will be such a thing that arises as a "grey net" I think. Not the dark web, but also not mainstream internet.

[-] Zink@programming.dev 11 points 2 weeks ago

So basically the fediverse?

I mean at some point even websites seem grey net when the mainstream internet is basically AOL Future.

I think if there's going to be an Eternal August version of the internet, it will be hidden in plain sight created by some of the same people that want to use it.

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[-] snoons@lemmy.ca 15 points 2 weeks ago

Google concern trolls the open web

[-] jaemo@sh.itjust.works 15 points 2 weeks ago

Bye bye internet. Hello splinternet.

[-] RememberTheApollo_@lemmy.world 15 points 2 weeks ago

If the internet were a forest, Google opines the forest is in such poor shape while Google uses and sells chain saws.

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[-] MehBlah@lemmy.world 12 points 2 weeks ago

They are making it happen.

[-] postmateDumbass@lemmy.world 12 points 2 weeks ago

Leopards eating everyone's face these days.

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[-] vacuumflower@lemmy.sdf.org 12 points 2 weeks ago

s/admits/boasts/

[-] NoodlePoint@lemmy.world 9 points 2 weeks ago

Doctorow is never wrong.

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this post was submitted on 08 Sep 2025
654 points (100.0% liked)

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