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Apple sued by shareholders for allegedly overstating AI progress (www.reuters.com)
submitted 1 month ago by IsaamoonKHGDT_6143@lemmy.zip to c/technology@lemmy.world
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[-] audaxdreik@pawb.social 199 points 1 month ago

I really hope this goes somewhere.

Not because I have any sympathy for the shareholders, mind you, fuck absolutely everyone involved. But I think it would be very funny to make Apple prove in court that AI is such dogshit it would've hurt the product more to implement it than not.

[-] Phen@lemmy.eco.br 79 points 1 month ago

Meanwhile in my company the leadership just thinks that we have a messaging problem after the new AI stuff we implemented made absolutely no difference in the sales numbers.

[-] magiccupcake@lemmy.world 37 points 1 month ago

I mean you do have a messaging problem. Your leadership has received bad messaging about what "AI" can do!

[-] echodot@feddit.uk 20 points 1 month ago

If they are anything like the leadership at my company they have received plenty of information about what AI can do from that IT, but you see they went to this convention in Las Vegas and some self-styled "business guru" told them everything they wanted to hear.

[-] chaosCruiser@futurology.today 9 points 1 month ago* (last edited 1 month ago)

Advertise more and sell harder. Who cares what kind of trash the customers end up buying, because only profits matter.

[-] calcopiritus@lemmy.world 8 points 1 month ago

I'm surprised they at least know they have a problem. I would think these companies would just say "look how the sales numbers haven't changed, that means that we were correct in doing the AI thing. Without it, sales would be sinking into the ocean!"

[-] CosmoNova@lemmy.world 37 points 1 month ago

The overpromising is criminal despite what the actual law says. Let the companies pushing AI beyond it‘s boundaries bleed.

[-] Lost_My_Mind@lemmy.world 3 points 1 month ago

I don't remember writing this....or having that account!

[-] EON_GuG@lemm.ee 2 points 1 month ago

The bad thing is that Apple would introduce Recall for all its devices in the future, just to keep its shareholders happy.

[-] disguy_ovahea@lemmy.world 6 points 1 month ago

Local Snapshots have been available on OSX and MacOS since 2011 as long as you use Time Machine to make backups.

[-] kayazere@feddit.nl 4 points 1 month ago

There‘s also the FSEvents database on the root of every disk which is a database of all the file events/operations that happened on that disk.

Supposedly you can disable it, but I haven’t got it to work. For example if you download a sensitive file, do something with it, and delete it. You can see this in the FSEvents database.

This is already a recall type feature at the file system level.

[-] velanox@feddit.org 3 points 1 month ago

NTFS has that exact feature too, a log of file operations on the disk. They've had it long before Recall was a thing.

[-] EON_GuG@lemm.ee 1 points 1 month ago

I'm referring to Microsoft's AI Recall, but Apple should apply it to its MacOS or all its devices.

[-] oakey66@lemmy.world 60 points 1 month ago

Instead of focusing on battery life, they focused on some dogshit hype product that no one uses and no body asked for.

[-] cyberpunk007@lemmy.ca 32 points 1 month ago

Are you asleep? EVERYONE ASKED FOR AI IN ALL THE THINGS!

/s

[-] oakey66@lemmy.world 11 points 1 month ago

Yep I’m asleep without my Apple watch because the battery barely holds out a day and a half.

[-] kautau@lemmy.world 11 points 1 month ago

THE SHARES! THEY NEED TO BE HELD! ONLY THE HOLDERS OF THE SHARES KNOW WHAT IS BEST!

/s

[-] Loduz_247@lemmy.world 1 points 1 month ago

Why doesn't Apple become a PBC?

[-] bilb@lemmy.ml 10 points 1 month ago

A Pretty Big Company? I think they are beyond that classification.

[-] SalamenceFury@lemmy.world 47 points 1 month ago

I hope this is the beginning of the end for AI.

[-] utopiah@lemmy.world 11 points 1 month ago

What?! Haven't your heard?

  • FSD is happening next year, for sure,
  • we're still 18 months away from developers being replaced,
  • it's "deep" reasoning, basically nearly ASI!

/s (obviously)

[-] drmoose@lemmy.world 7 points 1 month ago* (last edited 1 month ago)

Peak ludites gathering here lmao

I'd be willing to literally bet everything I own that AI will not be gone anytime soon. It's absurd to even think that we would ever go back to pre-llm world unless a world ending event happens.

[-] JcbAzPx@lemmy.world 2 points 1 month ago

LLMs will always be a novelty tech. They will continue to exist, but not likely worth all the money it costs to run them.

[-] Corkyskog@sh.itjust.works 2 points 1 month ago

It's blockchain all over again

[-] ksh@lemm.ee 43 points 1 month ago* (last edited 1 month ago)

Apple professional management have run the company down with their many foolish decisions. Feels similar to how Microsoft became worse annd worse after XP.

[-] raltoid@lemmy.world 42 points 1 month ago

I'm pretty sure you can trace the management downturn of American companies back to a change in MBA curriculum.

You can see when they started getting hired after the shift. Where they were taught that as long as your department is doing well and has positive numbers, LITERALLY nothing else matters. The company could be crashing and burning around you, you might even be causing it, but as long as those numbers are going up, you'll quickly get hired at another company. Because every single iota of their education is about pleasing investors who only care about money now, and not potential money in a few years.

[-] echodot@feddit.uk 15 points 1 month ago

They go on about long-term investment and then you find out that what they're actually talking about is things that will start returning a profit in 6 months. Half a year is long-term to them.

If you have a long-term view and want to make quite a lot of money you probably couldn't do better than shorting Apple stock. They never innovate anymore (every iPhone is literally the same as the previous years), and they spend huge amounts of money on failed projects (Vision Pro), meanwhile they continue not to fix ongoing serious issues (Safari).

[-] J52@lemmy.nz 33 points 1 month ago

Let's face it the problem is mostly the people. If AI was as super duper as claimed to be it would be able to construct advertising that makes everyone go: 'Yeah, I have to have this, it's useful, ethical, the bees knees really. '

The little advertising that still makes it over my thresholds is bad to abominable and of that what registers for me has the opposite affect it intents - I go out of my way to avoid it.

[-] EON_GuG@lemm.ee 19 points 1 month ago

Was Apple Intelligence a fiasco?

[-] JeeBaiChow@lemmy.world 17 points 1 month ago

Have you seen the typical apple zealot?

[-] MadMadBunny@lemmy.ca 19 points 1 month ago

Have you seen the typical Linux zealot lol

[-] Draces@lemmy.world 8 points 1 month ago

Have you seen a Windows zealot?

Yeah me neither

[-] fakeman_pretendname@feddit.uk 8 points 1 month ago

They exist. Go on a Steam discussions page for a popular game that doesn't currently support Linux, and create a new post politely asking about the possibility of Linux support.

*A wild WINDOWS ZEALOT appears*

[-] suicidaleggroll@lemmy.world 3 points 1 month ago

I have, quite a few in fact. Recently I got into a discussion with someone who was complaining about how bad Linux was because installing it from scratch took an extra ~20 minutes of configuration to set up drivers, meanwhile his Windows systems "just work". What he didn't mention, though, was that his Windows systems that "just worked" were pre-build machines that came pre-installed with Windows, in other words the manufacturer already did the hard part of getting all of the drivers installed ahead of time and baked into the image. Turns out he had never actually installed Windows on a bare-metal system before and had to deal with the absolute fucking nightmare Windows driver management is, so he had no basis for comparison, of course he refused to recognize that as a possibility though.

[-] Draces@lemmy.world 2 points 1 month ago

That doesn't sound like zealot as much as someone who doesn't want to think about it though

[-] suicidaleggroll@lemmy.world 2 points 1 month ago

In his mind, Windows works, Linux doesn't, and nothing and no-one can convince him otherwise. That sounds like a zealot to me, but maybe you had something else in mind.

[-] Draces@lemmy.world 1 points 1 month ago

And claiming that it works is zealotry? Sounds like he does like Linux, that doesn't make him a Windows zealot. Apathetic is kinda Windows target demographic and the antithesis of zealotry

[-] suicidaleggroll@lemmy.world 1 points 1 month ago* (last edited 1 month ago)

What are you talking about?

He doesn't like Linux, he specifically said he doesn't like Linux because it "doesn't work" in his opinion, because it takes additional setup time that his Windows systems don't take. He only likes Windows, and he likes it because it "just works". However, the reason it "just works" is because someone else did all the hard work setting it up for him, he's never had to set it up himself like he was attempting to do with Linux. He hates Linux, loves Windows, and the reason he loves Windows is because he's clueless on how much setup it actually takes. He's not apathetic, he's ignorant, and a zealot.

[-] Draces@lemmy.world 1 points 1 month ago

Looks like I might have found a Linux zealot lol. "It just works for me is a totally rational and fair reason to prefer Windows. Zealotry requires irrational beliefs. Maybe he is but you've not laid out a convincing argument/story.

Fwiw I prefer Linux but I'll use Windows everyday too. It has a lot of uses and most products are designed for it. It has it's places still. I'm certainly not zealous about Windows

[-] CosmoNova@lemmy.world 16 points 1 month ago

All the shareholders of AI progressing companies should do this.

[-] zoe@literature.cafe 15 points 1 month ago

Apple could have just...not gone for AI at all, they're now in an awkward spot where they know it would make their product worse to implement it, yet they promised anyways

[-] FinishingDutch@lemmy.world 9 points 1 month ago* (last edited 1 month ago)

For this comment, I want to be absolutely clear that I do not give a shit about AI, and that it in no way factored into my decision to buy this iPhone 16 Pro Max.

With that disclaimer out of the way:

I very much look forward to a class action lawsuit. Apple advertised specific features as coming ‘very soon’ and gave short timeframes when asked directly. And they basically did not deliver on those advertising promises. Basically, I think there’s a good case to be made here that Apple knowingly engaged in false advertising in order to sell a phone that otherwise would not have sold as well. Those promised AI features WERE a deciding factor for a lot of people to upgrade to an iPhone 16.

So, I’ll be looking forward to some form of compensation. It’s the principle of it.

[-] midori_matcha@lemmy.world 7 points 1 month ago

Siri still struggles with toggling my lights with voice commands, after nearly 8 years of tearful screaming at my HomePod.

I want to see 1 Infinite Loop transformed into a giant toilet.

[-] ohshit604@sh.itjust.works 2 points 1 month ago* (last edited 1 month ago)

Me: Siri turn lights on

Siri: Now playing Bon Jovi’s “Wanted dead or alive”

Me: Siri shut the fuck up, you have one job, do that job

[-] dependencyinjection@discuss.tchncs.de 1 points 1 month ago

Even the home app struggles to turn on my lights and I don’t know if it’s Apple or the hue bridge loses connection.

[-] MCasq_qsaCJ_234@lemmy.zip 6 points 1 month ago

I think Apple is going to have to release Safari for Windows and Linux to use new users as guinea pigs.

[-] atlien51@lemm.ee 4 points 1 month ago

Based shareholders

[-] roserose56@lemmy.ca 1 points 1 month ago

Apple will be pissed at you now shareholders! Why would you do such a thing? sue them? really ? Apple is a good company, would never do that! /S

this post was submitted on 23 Jun 2025
524 points (100.0% liked)

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