Bills focused on transgender people rose to prominence in 2016 with a North Carolina law requiring people to use bathrooms based on their sex assigned at birth (later rolled back). By 2021, the number of bills climbed with a new emphasis on transgender athletes' participation in school sports and, later, on restricting gender-affirming treatments, especially for minors.

By 2024, some advocates on the other side thought the effort had peaked. A group that opposes restrictions on transgender people, the Human Rights Campaign, issued a report last year declaring it, "increasingly clear that the tide is turning and momentum has begun to shift" against these bills.

But later that year, Republicans saturated campaigns with ads about gender, including attacks on Biden administration policies. The Trump campaign highlighted the issue in ads in swing states. Down-ballot candidates picked up the message, too.

The American Civil Liberties Union tracks "anti-LGBTQ bills." The group says the bulk of them contain restrictions on transgender people and that a record 575 bills had been filed in states through April. Last year, there were 533 and there were 510 in 2023, according to the ACLU, which opposes such laws.

Flooding the zone with "shit somewhere else."