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Mark Zuckerberg Says Social Media Is Over (www.newyorker.com)

submitted 6 days ago by mesamunefire@lemmy.world to c/technology@lemmy.world

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[-] Vanth@reddthat.com 409 points 6 days ago

Meta displayed a chart showing that the “percent of time spent viewing content posted by ‘friends’ ” has declined in the past two years, from twenty-two per cent to seventeen per cent on Facebook, and from eleven per cent to seven per cent on Instagram.

Yeah. By their design. If they would allow user control over what shows up in their feed, mine would prioritize friends' content. I'm not the one choosing to turn my feed jnto AI slop based on my alleged interest in the topic.

[-] UnderpantsWeevil@lemmy.world 123 points 6 days ago* (last edited 6 days ago)

One of the appeals of Bluesky (for now) is the Followimg feed that presents comments exclusively from people I follow, in chronological order.

Crazy that Facebook can't deliver this anymore

[-] cdf12345@lemm.ee 86 points 6 days ago

They can, but choose not to

[-] Semi_Hemi_Demigod@lemmy.world 40 points 6 days ago

They used to, but it didn’t boost ad engagement so they stopped.

[-] Lost_My_Mind@lemmy.world 12 points 6 days ago

And these new njmbers have shown that users are choosing not to use facebook.

[-] Kommeavsted@lemmy.dbzer0.com 20 points 6 days ago

The technical complexity of showing a chronological feed of posts from subscribed accounts? Are you asking for one to scoff at thou peasant? You might as well request a toaster without bluetooth BAHAHAHA! BEGONE!

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[-] libra00@lemmy.world 16 points 6 days ago

That's not a can't, it's a get-paid-a-shitload-of-money-to-not.

[-] ToadOfHypnosis@lemm.ee 75 points 6 days ago

This is exactly why I deleted Facebook and Instagram. It no longer served it’s only purpose.

[-] mctoasterson@reddthat.com 34 points 6 days ago

This is ironic because all the 40 year old chicks who are career users of FB since college, all cite the same justification for continuing to use it: "But all my photos and the current happenings of my friends".

If you showed them epirical data that only 17% of what they consume on the platform is actually even tangentially related to their friends and family, maybe they'd finally decouple themselves from FB.

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[-] AlecSadler@sh.itjust.works 32 points 6 days ago

This. I have to go out of my way to even see my wife's posts (well, before I deleted Facebook).

2/3rds of my feed are ads.

This metric is bullshit because they fucked up the waters.

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[-] LordOfLocksley@lemmy.world 24 points 6 days ago

I just scrolled Facebook, and out of the 44 posts I came across 10 were from friends or pages I had liked. The rest was sponsored slop, or "you should follow this person" type posts.

No wonder the social interaction is down, when less than a quarter of posts I come across are from the reason to have Facebook.

I'm not friends with corporations, so don't push me their shit.

Prime Facebook was 2007 - 2011/12. When they started algorithm-ing friends posts, that heralded the end. I don't care that I haven't interacted with friend XYZ for a long while, I'm still interested in seeing their stuff equally as much as friend ABC who I interact with daily

[-] overload@sopuli.xyz 1 points 3 days ago* (last edited 3 days ago)

Agreed. 1/10 of the posts were from friends for me, and half of those friends posts were from one chronic Facebook acquaintance that I should unfriend.

I went through and unfriended a couple of hundred people that I need not be friends with on the platform anymore recently, and I've got to say I was impressed with how little my real friends actually post to Facebook. It wasn't uncommon to see someone's last post to be well before 2020 on there, over half a decade ago.

It leads me to believe that the concept of pushing out a comment to the Facebook news feed died a long time ago for the average millennial. People still probably comment in groups, but have set up privacy filters that prevent them from being shown publicly. Stories get used more, but it's maybe 5-10 people posting the lions share of them.

[-] libra00@lemmy.world 19 points 6 days ago

Right? 'ZOMG users aren't viewing the contents of their friends!', yeah, because you hide that shit behind ads and promoted content, dumb-ass.

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[-] vegetvs@kbin.earth 104 points 6 days ago

Yes, his offerings of "social media" are over. And that's great.

[-] auginator@lemmy.world 53 points 6 days ago

Has been over for a while. Unless you call ads social media. It’s all ads.

[-] el_puercoespin@lemm.ee 16 points 6 days ago

Right. They got greedy and made it more shitty for profit. Users left and now its one of these free weekly papers with ads and classified ads. Now they are considering filling the gap of missing user content with AI so it will be a circular system without humans at one point.

[-] ikidd@lemmy.world 54 points 6 days ago

[-] Bogasse@lemmy.ml 1 points 3 days ago

Did zuck say anything relevant to the market in the past 10+years?

It's a provocation but I'm also kinda curious, with the level of information and consulting he has access to he must be choosing the topics he is relevant about?

[-] killeronthecorner@lemmy.world 61 points 6 days ago

An opinion from the guy who thinks the metaverse is a viable product? Yeah I'll pass

[-] carl_dungeon@lemmy.world 51 points 6 days ago

He should know, he fucking killed it

[-] crowbar@piefed.social 61 points 6 days ago

Mark Zuckerberg Says For-Profit Social Media Is Over

ftfy

[-] MagicShel@lemmy.zip 25 points 6 days ago

Exactly this. "We have maxed out the amount of money we can extract from people and have reached diminishing returns on profitability."

Why can't anyone just create a billion dollar company that makes something people like and then be happy they can consistently earn $200m per year? Maybe ask the people what kinds of features they want and improve the service to increase the value to users once you need something for your staff to do when the product is complete.

[-] ibelieveinthehousehippo@lemmy.ca 11 points 6 days ago

Large corporations buy up disruptive companies like that

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[-] nyan@lemmy.cafe 9 points 6 days ago

Because modest returns don't attract investment, so whoever set it up would have to fund the startup out of pocket and never go public or sell the company off. Not quite impossible, but very unlikely (unless the world changes and investors start getting more sensible about profits).

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[-] bender223@lemmy.today 14 points 5 days ago

It's shitty ass hats like zuck that makes me appreciate Lemmy even more. Its the right amount of social media for me.

[-] TheBlackLounge@lemm.ee 48 points 6 days ago

"Social media is dead, and we killed it."

[-] merdaverse@lemmy.world 12 points 6 days ago

"How shall we comfort ourselves, the murderers of all murderers? What was holiest and mightiest of all that the world has yet owned has bled to death under our knives: who will wipe this blood off us? What water is there for us to clean ourselves? What festivals of atonement, what sacred games shall we have to invent? Is not the greatness of this deed too great for us?"

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[-] pHr34kY@lemmy.world 43 points 6 days ago* (last edited 6 days ago)

It's such an easy fix too. Create a separate wall that only contains your friends' OC (not reshared garbage).

It's about 3 posts per day for someone with 200 friends, but I'd take it.

[-] gruvn@lemm.ee 35 points 6 days ago

So... original, unshittified Facebook?

[-] sugar_in_your_tea@sh.itjust.works 14 points 6 days ago

I'm amazed that's not what FB still is. I apparently bailed before the worst of it because I don't recall seeing random people's posts on my feed.

[-] KingThrillgore@lemmy.ml 11 points 6 days ago

Last time I logged into Facebook I noticed a lot of the recommends included feeds of attractive women. I mean, I like women with gyatts, butt clearly their algos have been fine tuned on what kind of content they serve: sexual content and alt-right garbage

I miss the good old days when it was just updates from friends.

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[-] boonhet@lemm.ee 7 points 6 days ago

Too late for that. We have TikTok now. Everyone needs a new dopamine hit every 3 seconds and god forbid you run out of new things in your feed.

The era of social media IS over. Even if you make a good one.

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[-] NigelFrobisher@aussie.zone 17 points 5 days ago

Good. Social media was only ever the corporate commodified communications platforms.

[-] technocrit@lemmy.dbzer0.com 30 points 6 days ago

I would probably think that too if I ran Facebook.

[-] CarbonatedPastaSauce@lemmy.world 54 points 6 days ago

He should know, he's the one that put a shotgun in its mouth over a decade ago.

[-] futatorius@lemm.ee 31 points 6 days ago* (last edited 6 days ago)

So he's trying to declare Game Over to avoid accountability? Fuck that.

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[-] Earflap@reddthat.com 11 points 5 days ago* (last edited 5 days ago)

Oh No! Anyway...

[-] ToadOfHypnosis@lemm.ee 43 points 6 days ago

Centralized for profit social media should be over.

[-] O_R_I_O_N@lemm.ee 12 points 5 days ago

Bye guys, guess none of us are really here

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[-] shaggyb@lemmy.world 12 points 5 days ago

Well I say Mark Zuckerberg is over.

[-] ianfraserkrillmaster@midwest.social 11 points 5 days ago

"your honor, in my defense my website sucks. like really sucks. like try using it for a good purpose. it is inherently evil."

[-] J52@lemmy.nz 12 points 6 days ago

Hahaha, not a fast learner... Own it bro, FB is over...

[-] libra00@lemmy.world 25 points 6 days ago

May I be the first to say..

[-] sundray@lemmus.org 24 points 6 days ago

Over?

Give me your profits, then.

[-] Ilixtze@lemm.ee 22 points 6 days ago

Washed up trend chaser monopolist wannabe millionaire! Of course your social platforms are over: YOU MADE THEM SHIT!

[-] Zugyuk@lemmy.world 13 points 6 days ago

Thought this was a press release thing... Like: Social media is dead... Now it's "Meta-media" dabs as crowd collectively faints

[-] boughtmysoul@lemmy.world 5 points 5 days ago

Don’t threaten me with a good time, Mark.

[-] masterspace@lemmy.ca 16 points 6 days ago

Social media said Mark Zuckerberg was over and sadly I think neither are right.

[-] ABetterTomorrow@lemm.ee 6 points 6 days ago

Has been for a while. If you look at most recent marketing analysis, numbers weren’t like they were peak pandemic and 2016. It was declining since then, you just chilling with bots mostly.

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this post was submitted on 25 Apr 2025

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