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TIL the WORLDS UGLIEST COLOUR has a name : PANTONE 448c (aussie.zone)
submitted 2 years ago by useless_modern_god@aussie.zone to c/til@lemmy.world
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Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.

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[-] Buffaloaf@lemmy.world 52 points 2 years ago* (last edited 2 years ago)

Looks like my university's primary color

Edit: holy shit it is close. I looked up the RGB values, Pantone 448c is (74, 65, 42) and my university's color is (73, 47, 36)

[-] mapleseedfall@lemmy.world 3 points 2 years ago

Is it the university of adelaide?

[-] expatriado@lemmy.world 47 points 2 years ago

informally dubbed the "ugliest colour in the world"

"informally" is doing some heavy lifting, the topic is as subjective and disputable as it gets

[-] useless_modern_god@aussie.zone 29 points 2 years ago

Yes it’s a real grey area

[-] Chozo@kbin.social 11 points 2 years ago

It looks a little green to me.

[-] mwalkerd@lemmy.world 9 points 2 years ago

they present a drab argument...

[-] TimeMuncher2@kbin.social 28 points 2 years ago

Not an ugly colour imo.

[-] sik0fewl@kbin.social 9 points 2 years ago

But it doesn't hurt to trademark it, just in case.

[-] FooBarrington@lemmy.world 6 points 2 years ago

It's pretty close to "unhealthy diarrhoea" colour. Hard to come with something uglier.

[-] Mr_Blott@feddit.uk 3 points 2 years ago* (last edited 2 years ago)

Lots of people buying cars in these kinda colours now with a matt finish. Looks really modern

In fact McDonald's is this kind of green now too isn't it?

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[-] Zozano@aussie.zone 20 points 2 years ago

Its not even that bad. Tbh I think a pack being hot pink would be far worse.

[-] rikudou@lemmings.world 12 points 2 years ago

Yeah, imagine all those alpha men who think colors make people gay going around with a bright pink pack of cigarettes.

Though I'm afraid it would make it more attractive to kids.

[-] Uranium3006@kbin.social 4 points 2 years ago

the point is to make smoking less attractive to kids to stop them from starting, current addicts aren't really the target audiance

[-] Zozano@aussie.zone 3 points 2 years ago

Well I think the horrific teeth will dissuade them lol.

Other upside to hot pink is its very visible. If teenagers had them, teachers or police will spot it easier.

[-] loutr@sh.itjust.works 1 points 2 years ago

Pink is fun and light-hearted. And I don't think many smokers would have an issue with it if all the packs were the same color, because it wouldn't look like they chose the "girly color".

[-] zerbey@lemmy.world 16 points 2 years ago

I must be weird, I kind of like that color.

[-] h3mlocke@lemm.ee 2 points 2 years ago

I love it

[-] shootwhatsmyname@lemm.ee 15 points 2 years ago

[-] Anticorp@lemmy.ml 13 points 2 years ago

Is that what a pack of cigarettes looks like over there? Yeesh!

[-] Pons_Aelius@kbin.social 14 points 2 years ago* (last edited 2 years ago)

If you think the pack is shocking, do not look at the price.

[-] mitch8128@lemmy.ml 3 points 2 years ago

$50 for a pack of 25, talk about exploiting free choice

[-] severien@lemmy.world 15 points 2 years ago

Wow, I had no idea it goes so high. Good for Australia, though. Cigarettes are cancer, literally.

[-] Pons_Aelius@kbin.social 5 points 2 years ago* (last edited 2 years ago)

Basic economics. Always tax something with inelastic demand.

[-] youngalfred@lemm.ee 7 points 2 years ago

Well and the fact that smokers will rely more heavily on the free health system - it's in the government's interest to prevent people smoking to save money.

[-] rikudou@lemmings.world 2 points 2 years ago

That argument floats around a lot.

At least in my country, cigarettes contribute in taxes 4 times the amount that smokers take out of free healthcare system. Note that we don't have any "smoking-related stats", so everything's included - if you break a leg and you're a smoker, it's included in the figure.

Also note that the numbers are few years old but I don't think the ratio might have changed that much towards smokers contributing less, especially with the constant price increase for cigarettes.

[-] Chozo@kbin.social 4 points 2 years ago

Wow, that's insanely high! I wonder if that hasn't had the adverse effect of accidentally turning cigarettes into a sort of "status symbol" item in some places, as you gotta have a good chunk of expendable income to afford a habit like that.

[-] Pietson@kbin.social 5 points 2 years ago

So you're saying the Aussies found a way to tax the rich while simultaneously shortening their lifespan?

[-] Anticorp@lemmy.ml 3 points 2 years ago

Are you serious? What in the heck? Are the tobacco lobbyists powerless? They used to run the damned world at one point not too long ago. I mean it's great that people are abandoning cigarettes, but this is surprising.

[-] Marsupial@quokk.au 2 points 2 years ago

They lost like two decades ago.

They’ve moved to mainly selling to 6 year old kids in Indonesia as they know they lost here.

[-] Anticorp@lemmy.ml 1 points 2 years ago

Why would parents let their 6 year old kids smoke cigarettes? There's very little chance that toddlers are able to get cigarettes without parental assistance.

[-] Marsupial@quokk.au 2 points 2 years ago

MANY people have seen the smoking baby on YouTube - the chubby, cheerful two-year-old from Sumatra with a pack-a-day habit. But Ardi Rizal was not a one-off curiosity. In the land of the child smoker, he is one of scores of toddlers and preschoolers addicted to nicotine.

His parents, Iyan Ansori and mother Sulawati, are farmers from a hillside village in West Java. They know their son's habit is unhealthy, but feel powerless to stop him. He walks down to the local warung, or cafe, to buy his own cigarettes, sometimes staying for a coffee as well. If he's denied, ''it's like he's possessed, he really wants it'', says Iyan, who smokes a few cigarettes a day himself.

https://www.smh.com.au/world/in-indonesia-big-tobacco-hasnt-got-a-worry-20120825-24tlu.html

RESULTS We mapped 4114 cigarette retailers in Denpasar, the most common type was a kiosk, 3199 (77.8%), followed by mini market/convenience stores, 606 (14.7%). Retailer density was 32.2/km2 and 4.6/1000 population. We found that 37 (9.7 %) of the 379 schools in Denpasar have at least one cigarette retailer within a 25 m radius and 367 (96.8%) within a 250 m radius. Of the 485 audited retailers within a 250 m radius of a school, 281 (57.9%) admitted selling cigarettes to young people and 325 (67.0%) sold cigarettes as single sticks. Cigarette retailers were less likely to sell cigarettes to young people based on distance from schools, but this was only significant at the furthest distance of more than 500 m from schools.

https://bridges.monash.edu/articles/journal_contribution/Cigarette_retailer_density_around_schools_and_neighbourhoods_in_Bali_Indonesia_A_GIS_mapping/8940548

[-] Anticorp@lemmy.ml 2 points 2 years ago

They know their son's habit is unhealthy, but feel powerless to stop him.

So they're terrible parents. Of course he really wants it, he's physically addicted at six years old with zero emotional maturity, or impulse control. It is their job as parents to ensure their child establishes healthy habits, and teach him how to be a human. Six year old kids don't obtain money freely. Obviously his parents are enabling him.

[-] Marsupial@quokk.au 2 points 2 years ago* (last edited 2 years ago)

The issue is the society that has shops near schools and the shops that actually accept the money from the children. Not to mention the cigarette companies themselves targeting the these high growth markets for this very reason.

I’m not going to blame some poor parents in the 3rd world for not having the same degree of security and free time to spend with their children as we are privileged to.

[-] rich@feddit.uk 13 points 2 years ago* (last edited 2 years ago)

Same in the UK. They all look like that and have done for years now

My mate usually asks for a pack without the dead kid on it

[-] Anticorp@lemmy.ml 5 points 2 years ago

They put a picture of a dead kid on a pack of cigarettes? Why? Cigarettes kill you very slowly, long after childhood. Just for the ugliness? That seems a step too far if it's completely unrelated to the risks of smoking.

[-] rich@feddit.uk 10 points 2 years ago

You simply do not get it.

Shocking images like that put off new smokers and young adults, especially of the new generation who are very health and image conscious. It is working.

[-] wisplike_sustainer@suppo.fi 10 points 2 years ago

Smoking during pregnancy increases the risk of preterm birth, and child mortality soon after birth. Second hand smoke isn't healthy for babies, either. It increases the risk of sudden infant death syndrome, among other, slower and probably more painful ways of dying.

[-] rikudou@lemmings.world 4 points 2 years ago

The pictures are not very accurate. And from the times I was a smoker, I remember everyone just making fun of them.

[-] useless_modern_god@aussie.zone 6 points 2 years ago

Haha yes that’s what they look like in many countries

[-] CurlyMoustache@lemmy.world 12 points 2 years ago* (last edited 2 years ago)

Reminds me of how the government forced the tobacco companies to redesign snus containers to be as ugly as possible. Turned out designers loved them

https://www.vg.no/nyheter/innenriks/i/ddB3zq/designekspertene-elsker-de-stygge-snusboksene-ser-ingenting-avskrekkende

[-] useless_modern_god@aussie.zone 5 points 2 years ago

Ooh what is that? I like the font on those.

[-] vortexsurfer@lemmy.world 4 points 2 years ago

Boxes of snus. Snus is a kind of smokeless tobacco, used by putting under your lip.

[-] Kolanaki@yiffit.net 10 points 2 years ago

Noctura fanatics are seething

[-] Waldowal@lemmy.world 10 points 2 years ago

Man, in the late 70s / 80s, this color (or very similar) was everywhere. Everything was some shade of brown.

[-] beneeney@lemm.ee 3 points 2 years ago

Paint the town brown

[-] Peppycito@sh.itjust.works 2 points 2 years ago
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this post was submitted on 29 Aug 2023
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