We should just ask a billion people to rate millions of products on a scale of 1-10 and then train an AI to rate how good the design of a product is. Then we'll put it in a giant statue and call it the God of Design. Then if you want to know if a design is good or not you have to prostrate yourself before the statue in a grand ceremony.

"Your shoe design is mid" the God of Design ordained.

Very insightful look into the mechanisms of minimalist design and their shortcomings.

Minimalism as a design trend dates back to the beginning of the last century, but you might have noticed that companies have extensively used minimalist principles in their product design in the past few years. Apple is especially known for this, but you see it everywhere nowadays. Cars, fridges, TVs... they are all stripped of any extravagant design features: fewer buttons, no ornaments, single colors, and so on. Even if you are not designer, you have probably noticed that in some way.

This is a long video to highlight a simple point. Stupid implementations of good ideas are still stupid. Trying to be minimalist without understanding what minimalism was trying to achieve is going to result in bad outcomes.

You have to understand principles, where they came from, and why they exist first, then you can use or not use them mindfully.