Mastodon is 10 years younger and has 0.24% of Twitter’s user-base.

They’re doing great!

Mastodon has a horrible UI and UX, at least in my opinion. I've found Misskey and its forks to be better.

mastodon + opt in to bridgyfed is the way

There's just not many people on there. And I already never used Twitter except to read in-time updates from people and companies, so naturally with many of them being on Threads or Bluesky, that's where I'd go to get that information.

I mean it's just normal to have a "social" part to social media, no?

I thought this was about the band and panicked

I personally didn't like mastodon's UI style, I found it tedious to use and more complicated then needed.

There's no real similar product(at least out of what I've used) so nothing to run muscle memory on, and it deep dived into federation to the point it was confusing too confusing to figure out

Because no one is on it. I don't do twitter/facebook-like social media to interact exclusively with random people. I have no family or friends on Mastodon and couldn't tell you if any "content creators," for the lack of a better term, that I follow elsewhere are on it to follow.

Decentralisation and having multiple instances isn't even that much of an issue. 99.999% of all Twitter refugees were railroaded to Mastodon and what seems like 99% of these straight to mastodon.social. They genuinely thought mastodon.social was "the Mastodon website", just like twitter.com was the Twitter website. It took many of them months to even notice that Mastodon is decentralised. And it took some of them even longer to notice that the Fediverse is, in fact, more than just Mastodon while half of them think that Fediverse = Mastodon after almost two years.

No, the biggest issue is: What they were looking for was not something radically different from Twitter, now that Twitter sucked. They were looking for a Twitter without Musk. Like, a drop-in replacement that doesn't require them to adjust in any way. A 1:1, 100% identical clone of Twitter how it was the day before Musk took over with the same UI and the same UX and the same culture.

When they were railroaded to mastodon.social, they were told that Mastodon is "literally Twitter without Musk". And they took it as literally. By face value. And then they ended up on something that looked and felt nothing like Twitter. No matter how many of Twitter's limitations Gargron arbitrarily and unnecessarily implemented into Mastodon, he never got close enough to Twitter itself.

People would stick around because Mastodon felt like the only alternative to Twitter there was. Of course, they kept using Mastodon exactly like Twitter, not adopting to Mastodon's culture and relying on their toots being delivered to people by an algorithm that Mastodon simply doesn't have. Hashtag? Fuck hashtags, I didn't need no hashtags on Twitter, so I ain't gonna use none on Mastodon. And then they wondered why so few people discovered them and their content.

They didn't want to adapt. They were waiting for Mastodon to finally "fix the bugs" that made it different from Twitter. Which it didn't.

Instead, Mastodon developed its own culture (which is a story of its own). And they were pressured to adopt Mastodon's culture. CWs for sensitive content for any definition of "sensitive". Twitter ain't got no CW field. Alt-texts for all images, and it had to be actually useful and informative. They ain't never done no alt-texts on Twitter. Of course, the right hashtags. See above.

Also, Mastodon-the-app is lack-lustre. Whereas the official apps for just about everything else are fully-featured, the Mastodon mobile app is only there for there to be a mobile app named "Mastodon" for those people who join a new online service by grabbing their iPhones and loading the app with the same name as the service from the App Store. Especially newbies often can't wrap their minds around using an online service with an app that doesn't have the same name. But the official Mastodon app is actually just about the worst Mastodon app out there. At the same time, for many Mastodon users, this app IS Mastodon. They've never seen the Web interface. What the app can't do, Mastodon can't do.

Lastly, Mastodon was probably also way too techy. Like, you had people talking about Linux and Open Source and Web design and whatnot all over the place, something that they themselves knew nothing about and weren't interested in. On top came those people with their weird-looking monster posts that said the Fediverse is not only Mastodon, and they were posting from something that is not and has never even been affiliated with Mastodon.

And then Bluesky came along. And Bluesky looked exactly like what they've been wanting all the time: a 1:1 Twitter clone. One big reason for Bluesky's success is that it shamelessly ripped off the UI of immediately-pre-Musk-takeover Twitter, both the website and the mobile app. A fully-featured, well-polished mobile app with all the same features as the website. And at first glance, it feels like the same monolithic walled-garden silo as Twitter with the same kinds of users as Twitter, minus the Nazis. At least not as ripe with übergeeks as Mastodon.

Also, Bluesky grew faster and quickly had more users than Mastodon. Which sounded like more followers in less time. Exactly what all those famewhores that brag about their Twitter follower counts were craving.

People wanted a pre-Musk Twitter clone. Mastodon isn't one. Everything else in the Fediverse is one even less. Bluesky is just that. Bluesky is what people had wanted all the time.

Mastodon is just like Threads : a hype , wait for the hype to end and you'll see that it doesn't offer something that would impress an ordinary person who isn't a nerd or tech savvy enough to continue using it... What I'll say now is more like random thoughts about federation and it applies to any federated service but this post inspired my thoughts so ...

The two best features I can think of for Mastodon are :

• Open source: an excellent thing but it's probably not important for an ordinary person who still uses the products of big companies just because they are "convenient" and "common" even when his data is the cost
• federated: although it provides freedom to choose where you want to join, it creates a lot of confusion and inconvenience as well : I personally have somewhat specific interests and I usually tend to avoid public instances dedicated to "everything", however, every time I decided to join a federated service I got the same confusion : "which instance should I choose?" , I had two accounts on Mastodon before I deleted one of them ( and I'll probably delete the other soon ) and I felt this confusion the two times I created an account, I have two accounts on Lemmy and I felt this confusion the two times I created an account, one account on Peertube and it's the same ( this was the most difficult of them honestly because Peertube's filters are very bad and whenever I could find an instance that I considered good, it turns out that registration is closed, or needs approval), the same confusion also happened when I created an account on Kbin/Mbin , the same on Pixelfeed , the same when I searched for an instance of friendica and it will be the same when I think in the future to repeat the experience on any other federated service... Now, someone may come and say the famous sentence "it doesn't matter which instance you choose, at the end you can follow anything from any instance" and honestly this sentence is a pure myth imho because .. first : when you register an account in an instance, you will constantly notice the "local" section, which shows you what's happening on the instance you are in , and it'll form part of your experience in the instance depending on the instance itself and people on this instance , also , let's suppose that a large number of annoying users existed on a popular instance and the moderation of this instance couldn't solve the problem ( or didn't do anything about this in the first place) , what might happen is that moderation of other instances might decide to defederate with this instance, and this might affect an ordinary user who has done nothing but joined the instance - and any other person who isn't annoying but but ended up on this instance -, I know that this point is unreal currently but it might be real one day especially that some instances are known for not being tolerated with specific behaviors
• Another confusion that might happen ... I'll explain it with my own experience : when I was still using my first Mastodon account, I left the account for a few months and then decided to return ... but guess what happened ? I forgot which instance I signed up for in the first place ! fortunately, after two attempts in two different instances, I found the solution : I searched on a random instance for my Account (I still remember the username ) and was able to find it ... I was lucky in this, but I can't guarantee that everyone will be as lucky as me and will find a way to remember ( this is both a good and bad point for the federation , on the one hand I forgot where I registered because the instances are similar , and on the other hand I found the instance which I registered in using another instance )

Same reason i don't use Twitter, I'm not a narcissist.

I never liked the microblog format so while I've had acouple masto accounts since 2016 I never used it. But i also never used twitter.