slashing the size of pints boost sales in an unexpected way
Oh is it unexpected is it? Unexpected that selling people less quantity per unit would increase sales as people would probably still want the same quantity?
This is weirdly pro business from the mirror
The unexpected way is that while it decreased sales of beer it increased sales of wine.
So the people who didn't like the idea of short pints asked if they were messing with the serving size of wine, and when told no, they went with that. Everyone else just consumed the same amount as they would've, more or less.
Probably as they were charging the same price as a pint, perhaps an exaggerating, but I suspect two halves wouldn't be the same price as a pint was last week. Nobody likes to be ripped off.
Well that's illegal, and I can literally point to the letter of the law:
Some goods must be sold in fixed sizes known as ‘specified quantities’.
Draught beer and cider: Third, half, two-thirds of a pint and multiples of half a pint
The Code is more what you'd call "guidelines" than actual rules.
They were serving 2/3, so it's fully legal. Also they're actually urging the govt to reduce sizes, not the pub owners directly.
Granted, it would be nice if we had had more than a screenshot to go off on
Surely a fine publication such as the Mirror wouldn't publish a misleading headline?
Oh come on now, next you're going to tell me Daily Star is not a shining beacon of journalistic integrity!
A poor-man's Sunday Sport
If they still want to call it a pint, they could go to the American definition (473ml, as opposed to 568ml). Beyond that, they could go to the New South Wales schooner (¾ of a pint, or 425ml). Or, you know, go metric and serve beer in decilitres as on the continent (400ml or 500ml is a reasonable size for a beer), though that may be politically impossible in the post-Brexit environment.
I get my beer in centilitres.
Has long as you don't go full German and get them in liter, whatever floats your boat.
I do hope this isn't a road to the term 'pint' just becoming a generic name rather than actually holding meaning. I remember when a 99 referred to the price!
The british pound once referred to the value of a "pound" of silver at the time. Though the meaning of even that measurement of weight has likely changed
A very good point, I'm just bitter about the cost of a 99!
I prefer a schooner over a pint any day. Larger than a pot. Just right.
Two thirds of a pint please, so that's two thirds of the cost of a pint yeah? So cheaper right? Right???
They don't sound like much fun!
Imagine the sales if it came in shot glasses. I am very smart.
I don't mind a schooner, but hell am I paying full pint prices for 2/3 of a pint. I'd be pissed off rather than pissed drunk.
Ooh, can't wait to pay £7 for a bit of a pint!
No foul language - i.e. French 🤮
Obviously satire, dozy wankers
