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submitted 3 weeks ago by ooli@lemmy.world to c/reddit@lemmy.world
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[-] deranger@sh.itjust.works 26 points 3 weeks ago* (last edited 3 weeks ago)

Reddit is winning over advertisers by showing that it’s different than other internet platforms, which often rely on users’ identities and personal information to target ads. Instead, Reddit is targeting people based on their interests, relying on the site’s deeply detailed communities — called subreddits — to match advertisers with potential customers.

Knowing which subreddits I’m following IS using my data, assholes.

Edit: I’m probably wrong about what they’re doing, see below.

[-] tyler@programming.dev 17 points 3 weeks ago

I don’t see where it says they’re using your data to see which subs you’re following. It says they’re matching advertisers to subs. E.g. you visit mechanical keyboards you get mechanical keyboard ads…

I mean that most definitely are using your data, but that is not a prerequisite for what the article is about.

[-] deranger@sh.itjust.works 9 points 3 weeks ago

Ah, fair enough. I see that’s likely the case now.

[-] originalucifer@moist.catsweat.com 9 points 3 weeks ago

ha, yeah, no. i refuse to believe they arent doing both .

because they can, its trivially a part of their pipelines, and reddit wouldnt have locked away all [your] data behind an expensive api if it wasnt.

and we all know how much reddit can be trusted at their word

[-] mark@programming.dev 6 points 3 weeks ago* (last edited 3 weeks ago)

Good god! That was a good laugh 😂. Desperate to advertise to people who don't want to be advertised to. Exploiting activity history of anonymous users? Uh... that's the whole reason people post anonymously. Because they don't want to be associated with their activity. How exactly is this a good strategy, again?

this post was submitted on 25 Aug 2024
27 points (100.0% liked)

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