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[-] DieguiTux8623@feddit.it 110 points 7 months ago

That's in Italy (Milan) and it is due to lack of public funds to pay for monument restoration.

[-] index@sh.itjust.works 38 points 7 months ago

Religious monuments in italy are owned by the catholic church. If they are in need of money perhaps the pope could sell same of their golden gauntlets or their apartments in london

https://en.wikipedia.org/wiki/Banco_Ambrosiano

The italian goverment doesn't lack money either, politicians just raised their salary.

The really essence of this building is to be an AD for the church, which by the time it was build was a state with an army.

[-] Delta_V@lemmy.world 2 points 7 months ago

Yeah, the whole thing is a monument to evil men exploiting the locals.

[-] STRIKINGdebate2@lemmy.world 23 points 7 months ago

The amount the Italian government makes in taxes should EASILY cover any restoration. I think the correct term you are looking for is economic mismanagement.

[-] DieguiTux8623@feddit.it 10 points 7 months ago

Or the Municipality of Milan, which is from an opposition party and in continuous struggle with the central government (and the regional one).

[-] ramenshaman@lemmy.world 8 points 7 months ago

Seems more like a bad photoshop to me.

[-] morgunkorn@discuss.tchncs.de 19 points 7 months ago

It looks weird because it's a screen sponsored by Samsung, you can also see it on Apple Maps:

[-] ramenshaman@lemmy.world 2 points 7 months ago

Huh. I don't like it but I get it.

[-] gedaliyah@lemmy.world 85 points 7 months ago

Who on earth chose to build a church behind this beautiful Samsung™ 4K screen?

[-] SLVRDRGN@lemmy.world 7 points 7 months ago

I don't know if after building a 4K screen, a church like that could ever be built.

[-] kandoh@reddthat.com 48 points 7 months ago

The church is under construction. What you see behind the ad is a printed photo of what the church will look like, it is not actual architecture.

This is like a poster on the wood walls they place around construction sites, it's fine.

[-] LeroyJenkins@lemmy.world 47 points 7 months ago

id still rather have no ad tho

[-] BananaTrifleViolin@lemmy.world 6 points 7 months ago

True, but this is likely to be helping fund the reconstruction/repair work. So it's kinda benefits everyone if it's saving money from the public purse.

[-] Riven@lemmy.dbzer0.com 9 points 7 months ago

It's a church soooo, still a no in my book. To many pedo priests getting outted atm.

[-] 3ntranced@lemmy.world 6 points 7 months ago

I mean I agree but cool religious architecture is still worth maintaining. If only we could start building cathedrals for things like Denny's.

[-] Riven@lemmy.dbzer0.com 2 points 7 months ago
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[-] SharkAttak@kbin.social 2 points 7 months ago

*restoration

[-] obinice@lemmy.world 2 points 7 months ago

We're aware of that, it's the popup advert that we can't click to close that's depressing :-/

[-] Lucidlethargy@sh.itjust.works 1 points 7 months ago* (last edited 7 months ago)

Oh wow, that's a really weird thing to put on a church. I mean, I like ladies, but I'd never put giant pictures of them up on a building as a permanent installment. To each their own, I guess.

[-] trebor8201@lemmy.world 26 points 7 months ago
[-] Bosht@lemmy.world 26 points 7 months ago

How utterly revolting. I get peoples comments about religion, but that doesn't somehow remove the fact that this is a beautiful piece of architecture being marred by a disgusting shitty advert.

[-] SuddenDownpour@sh.itjust.works 10 points 7 months ago

Agreed. What's even the point of arguing in favor of the cultural legacy of a given religion in shaping a city's architectural history if they pull shit like this?

[-] AstralPath@lemmy.ca 22 points 7 months ago

This is definitely scaffolding erected to facilitate repairs. Of all use cases for advertising, I cannot possibly complain about this one as it seems to be funding the repairs and the ugly scaffolding is being camouflaged by the dressing that mimics the underlying surface. Yeah, its always gonna suck to a certain degree to see ads plastered on a landmark like this, but if it's only temporary during repairs and helps maintain the building then I'm all for it.

[-] IAmLamp@fedia.io 15 points 7 months ago

Oh great……. CONTEXT. NOW what am I supposed to do with all of this boiling rage?

[-] Excrubulent@slrpnk.net 9 points 7 months ago

Ask why a historical monument has to rely on advertising dollars to be repaired. Why the kinds of organisations that would put a garish ad billboard over the top are the ones with all the power in our society.

Just because the billboard is funding repairs doesn't mean it's good. It's emblematic of how much is being hoarded by capitalists.

[-] timewarp@lemmy.world 21 points 7 months ago

Tax the churches now!

[-] uriel238 21 points 7 months ago

It does convey the (accurate) message that money is more important to the church than its message or its congregation.

[-] dogsoahC@lemm.ee 20 points 7 months ago

Saw something similar when I was in Paris at the Louvre last fall. I couldn't believe my eyes at first. As if the tourist masses (myself not excluded, sadly) weren't bad enough.

[-] unexposedhazard@discuss.tchncs.de 12 points 7 months ago

I didnt even notice that they even completely covered the wall in a fake facade at first. Like "oh we wanna protect the look of this beautiful monument" but also "here look at this advertisement!"

[-] Norgur@fedia.io 19 points 7 months ago

This does more look like some sort of scaffolding for repair work

[-] unexposedhazard@discuss.tchncs.de 3 points 7 months ago

Now im wondering if whats depicted on it, is even actually there behind it.

[-] werefreeatlast@lemmy.world 11 points 7 months ago

Notice how not a single person down below gives one single flying fuck about the ad. Next they'll try to smack you in the face with an add on a fly swater just to get your attention. And big boobs on the fly swater probably.

[-] scroll_responsibly@lemmy.sdf.org 10 points 7 months ago

🌎🧑‍🚀Is nothing sacred?🔫🧑‍🚀Never was.

[-] obinice@lemmy.world 6 points 7 months ago

I'm not a fan of evil capitalists, but I think I'd take even them over organised religion, which is at best just a protection racket / cult of control.

[-] masquenox@lemmy.world 2 points 7 months ago

which is at best just a protection racket / cult of control.

And capitalism isn't this because.... ?

[-] SuddenDownpour@sh.itjust.works 3 points 7 months ago

Religion indoctrinates you into replacing reason with faith in your earliest formative years, when you don't have the tools to realize what they're doing to you, which I think accounts for the cult of control thing.

Not sure I'd take them over religion though, given that capitalism is on the tracks to destroy our actual ecosystem. I'm going to be a centrist on this issue and claim that both suck. Very brave, I know.

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[-] Amputret@lemmy.dbzer0.com 5 points 7 months ago

God those are some ugly fucking glasses.

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[-] grrgyle@slrpnk.net 2 points 7 months ago

Do you think people raging over pictures of it on socmed are part of the appeal to marketers?

[-] Eyeuhnluuung@lemmy.world 2 points 7 months ago

Pretty cool glasses though

[-] Eyck_of_denesle@lemmy.zip 2 points 7 months ago

My grandma would love it

[-] Hugh_Jeggs@lemm.ee 1 points 7 months ago

Ladies take note - these glasses look cool on a supermodel

There is a 99% chance they will make you look like a blind pensioner

this post was submitted on 13 May 2024
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