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this post was submitted on 01 Aug 2024
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The enshittification cycle:
Phase one, attract users by providing a good service.
Phase two, once the users are locked in, squeeze them for all they're worth by selling them to business customers (advertisers and/or data buyers).
Phase three, once the business customers are locked in, squeeze them for all they're worth by threatening to deny them access to the users on whom they now depend.
Spez seems to think Reddit has the pull to make phase 3 happen. I rather doubt it, but we'll see.
https://catvalente.substack.com/p/stop-talking-to-each-other-and-start
Blog post (?) from Catherynne Valente about this exact topic
If he really had balls he'd restrict access to the site and improve the built-in search engine.
If reddit's own search worked well nobody would care. Engines like DDG even have bang codes that send you to a site's own engine. So instead of having to add "site:reddit.com" to the search on DDG I'd just add "r!" and it would end up being the same thing. IF the internal search didn't suck.
Spez is tracing Elon's steps with X really closely.
Also fuck spez.
Yeah, as soon as the API thing happened I switched to Lemmy for mobile browsing and like it more than Reddit (Connect is pretty good, but even the mobile browser site is solid).
The more they squeeze, the more popular alternatives like Lemmy, Kbin/Mbin, Tildes, etc. will become.
My guess is that phase three will work for a while. But I think you're right that eventually they are going to drive that thing into the ground. Because it's never enough pure profit for rent-seeking scum, and there is no lower limit to the abuse they'll inflict on their content creators (who they call users but think of as products).