234

Campaigns Can Now See What You Watch on TV. (www.notus.org)

submitted 4 months ago by FirstCircle@lemmy.ml to c/privacy@lemmy.ml

47 comments fedilink hide all child comments

Televisions that can stream platforms like Hulu or Max usually come loaded with technology that collects information on what viewers are watching, and buyers consent to have their viewing tracked when they open their new TV and click through terms of service agreements. Sometimes, data firms can connect those viewing habits to a voter’s phone or laptop via their IP address, promising a trove of information about an individual and the ability to track them across screens.

Other times, firms focus on dividing households into groups based on what they’re watching, how they use their TVs and how many campaign ads they’re seeing, which is a boon to political campaigns eager to target specific groups of voters. Connecting this data to voter files is increasingly a focus — a move that adds individual voting habits into the mix.

you are viewing a single comment's thread
view the rest of the comments

[-] FrostyTheDoo@lemmy.world 2 points 4 months ago* (last edited 4 months ago)

Some TVs have tech called ACR (Automatic Content Recognition) that literally reads pixels on the screen for identifying information about what content is being displayed. If your TV has ACR enabled, it's possible it's tracking what you watch, even if you're viewing it through a device like Chromecast.

If your TV doesn't have ACR or the TV itself isn't connected to the Internet, then you're probably fine.

this post was submitted on 19 Jun 2024

234 points (100.0% liked)

Privacy

31765 readers

357 users here now

A place to discuss privacy and freedom in the digital world.

Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.

In this community everyone is welcome to post links and discuss topics related to privacy.

Some Rules

Posting a link to a website containing tracking isn't great, if contents of the website are behind a paywall maybe copy them into the post
Don't promote proprietary software
Try to keep things on topic
If you have a question, please try searching for previous discussions, maybe it has already been answered
Reposts are fine, but should have at least a couple of weeks in between so that the post can reach a new audience
Be nice :)

Related communities

Chat rooms

[Matrix/Element]Dead
Discord

much thanks to @gary_host_laptop for the logo design :)

founded 5 years ago

MODERATORS