Good.

Google abandoned the principles that made them a linchpin of mid early 2000s internet. They have betrayed the people that use their services to worship mammon in the search of the almighty dollar.

It is just and fair that scammers have utilized their own search engine optimization dark patterns to completely destroy their utility, and Google has been implicitly accepting and promoting their practices in order to sell more AdWords.

This is not a case of some high empire being besieged by barbarians at the gate. This is the consequences of the people voting for The leopards eating faces party being really upset when their faces are getting eaten by leopards.

Google needs to die so that a new search engine can arise from its ashes. AdWords needs to die so that a new consumer focused ad management system can arise from its ashes.

And honestly the current incarnation of the internet has gone through its awkward teenage phase and is now a young adult that thinks it knows what's best for itself and everyone else and still has a lot of growing to do even though it is not aware of that.

AI is not going to save the internet. Corporations are not going to save the internet. And if the internet does not learn how to save itself it's going to be relegated to obscurity, and instead of being a nigh-infinite collection of interesting web pages to browse through it will become merely the backbone of apps on people's phones.