If google "charged for it like other companies would" then youtube would not exist. The ONLY companies that can handle that volume of data are Google, Amazon, and Microsoft: The three big cloud service providers. And Microsoft noped the fuck out and Amazon have some strong purges on most streams.

And... there were other sites that tried to compete with youtube. Those of us who are old enough will remember subscribing to Rooster Teeth or Giant Bomb but watching the videos on youtube because "the site player is shit". Let alone all the general purpose video sites that either became dirtier than a truck stop lizard who barebacks constantly or became liveleak and was all about Faces of Death and revenge porn... and then went out of business.

Videos is INCREDIBLY expensive. That is why the current rise of sites like Nebula and Gun Jesus's site and Corridor Crew's site all paywall watching anything. Because free video would cost way too much.

If this shit is so expensive, and they want money, they can gate the content like every other streaming service, and then deal with the competition that would swell up.

So... you actively dislike a model where you can choose to watch videos in exchange for watching an ad and instead insist upon paying to watch anything. AND still don't want to pay to watch anything because Youtube Premium lets you do that anyway.