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YouTube is experimenting with server-side ads
(lemmy.world)
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
Self-hosting, certainly (to a degree anyway). But the Fediverse isn't self-hosted. I'm not keeping a catalog of comments on my computer that you lose access to when I close my laptop.
Self-hosting also tends to require dedicated hardware. Less of a big deal as the real cost of your own personal little server setup has plummeted. But still something that's predicated on always-on internet connectivity in a way that's not always practical.
The other issue with self hosting is while I'm comfortable running web services on a server in my house on my local network I know I lack the competence to harden my server sufficiently to open up a web streaming interface to the web.