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It's a nightmare scenario for Microsoft. The headlining feature of its new Copilot+ PC initiative, which is supposed to drive millions of PC sales over the next couple of years, is under significant fire for being what many say is a major breach of privacy and security on Windows. That feature in question is Windows Recall, a new AI tool designed to remember everything you do on Windows. The feature that we never asked and never wanted it.

Microsoft, has done a lot to degrade the Windows user experience over the last few years. Everything from obtrusive advertisements to full-screen popups, ignoring app defaults, forcing a Microsoft Account, and more have eroded the trust relationship between Windows users and Microsoft.

It's no surprise that users are already assuming that Microsoft will eventually end up collecting that data and using it to shape advertisements for you. That really would be a huge invasion of privacy, and people fully expect Microsoft to do it, and it's those bad Windows practices that have led people to this conclusion.

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[-] dmtalon@infosec.pub 324 points 1 year ago

Ya, a PR nightmare for the next 15 minutes until the next unbelievable thing comes along and the ADD nature of people forgets windows is watching everything they do.

[-] FlashMobOfOne@lemmy.world 35 points 1 year ago

That's usually what I think too, but after watching how Twitter's gone to shit since the two big user departures, I think this could legitimately affect Microsoft's bottom line.

[-] Voytrekk@lemmy.world 67 points 1 year ago

That will rely on businesses moving away from Windows. That is where they make a ton of their money with Enterprise licenses and Office 365 subscriptions.

[-] Infynis@midwest.social 41 points 1 year ago

And businesses don't give a shit about their employees' privacy

[-] Starkstruck@lemmy.world 40 points 1 year ago

They do care about keeping their company secrets and proprietary info though. Recall could make corporate espionage a cake walk.

[-] ShepherdPie@midwest.social 11 points 1 year ago

We handle a lot of IP on our Windows PCs so it's debatable. However, in recent years, Microsoft has taken over most of our services with SSO, office 360, teams, etc so who knows.

[-] n0pe@lemmy.world 2 points 1 year ago* (last edited 1 year ago)

If you look at sysadmin forums and groups it seems like most recommend disabling recall. Just about every enterprise will have confidentiality, security, or legislative requirements that recall is simply inconsistent with. It's understandably been a hot topic.

[-] Taleya@aussie.zone 1 points 2 months ago

We do however care very deeply about IP and other sensitive data - in my field (digital cinema), microsoft have literally fucked themselves out of any company that wants a TPN certification

[-] FlashMobOfOne@lemmy.world 17 points 1 year ago* (last edited 1 year ago)

Yup. It'll depend on how they handle Recall at the institutional level.

It's a given that hospitals and law firms will have to turn it off, as they're required by law to honor privilege. We'll see what choices they make.

I find the nosedive in Twitter's stock price these last few years encouraging. It seems for many there is a red line.

[-] dmtalon@infosec.pub 12 points 1 year ago

I believe the biggest thing that will hurt MS is moving to subscription. The vast majority of users aren't gonna wanna have a forever fee when they buy a laptop/PC

[-] FlashMobOfOne@lemmy.world 5 points 1 year ago

That's definitely going to be a problem for them, yes, because it's also going to drive a ton of traffic to Linux and Linux is going to get even better.

[-] gusgalarnyk@lemmy.world 7 points 1 year ago

I'm swapping to Linux finally because of it. Few things are black and white but these things do have effects and some additional percentage of users are shifting over because of it.

[-] assassinatedbyCIA@lemmy.world 4 points 1 year ago

I agree with your point, but I think it’s important not to forget just how shitty tech media is a holding these companies to account. Half the shit most mainstream tech journalist publish borders on hagiography for these companies.

[-] gravitas_deficiency@sh.itjust.works 2 points 1 year ago* (last edited 1 year ago)

Ok fine, I’ll repeat it again:

You’re right - many consumers will likely forget about it and just use it anyways. But enterprise customers absolutely, categorically will not. Even with their damage control, this is still going to hurt them a lot. Moreover, it’s going to hurt hardware sales from Intel, AMD, and Qualcomm, all of which have dumped MASSIVE amounts of capital into this tech. This is going to slow the rollout of NN-optimized chip tiles, and that is going to directly hit their bottom line. Microsoft hurt themselves AND the three most important hardware partners they have.

[-] ultratiem@lemmy.ca 2 points 1 year ago

Oh please it’s not watching everything you do. It’s just taking screenshots 🙃

this post was submitted on 08 Jun 2024
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