I don't know. My best bet is that it's a happy coincidence for them. It's probably just an actual accidental outage, but it can be spun in a few different ways. Given their push for an IPO, I wouldn't be surprised if this is an excuse for lower traffic numbers. "Hey, look, these guys all went to protest but there was an outage. Nothing correlates the numbers. Now that we're back up on XYZ date, everything is returning to normal! It was no big deal!"

If it actually turns out to be something more nefarious, I can't say I'd be surprised, but I sincerely hope that isn't the case.