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Google Search Is Now a Giant Hallucination
(gizmodo.com)
This is a most excellent place for technology news and articles.
That's because a good search engine is diametrically opposite of advertising.
A good search engine shows you only what you want to see and shows it quickly.
Advertising shows you want its sponsors want you to see, for as long as possible.
Good free-to-the-user search engines aren't profitable. Advertising is massively profitable. Google can only try to thread that needle for so long before our "line must go up infinitely" corporate culture forces them to sacrifice the one for the other.
And that's just talking about Google itself, not even mentioning the issue with SEO and how human nature causes websites to game the system to be more visible.