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Instagram’s Threads surpasses 100 million users
(www.theverge.com)
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this post was submitted on 10 Jul 2023
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Technology
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I'd love a citation for that.
If it only took a single one of your followers signing up for Threads to make a "shadow account" for you, I'd imagine the number of accounts would basically be the same as the number of Instagram accounts.
It's simply a database. Your account is in the database and the threads account is an attribute of it marked as "activated" or "not activated". After that it's just a matter of counting the activated accounts.
Sure, but they're not reporting the number of Instagram accounts. They're reporting the number of, to borrow your term, 'activated' Threads accounts, which only happens when the user makes active and intentional steps to download the Threads app and sign into it.
I don't think it's that wild to call that "signing up for Threads" and reporting it as such.
That really doesn't need to be known, we could tell just from average daily active user counts. If those weren't provided, that's a big red flag on the rest of their numbers because there's no reason not to include those numbers. Active users is the most accurate measure. They might reasonably choose to hype the signups number, but if everyone wants to know actives and it's not provided, that's Meta choosing to hide the information. Not a confident move.