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Instagram’s Threads surpasses 100 million users
(www.theverge.com)
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Sure, but they're not reporting the number of Instagram accounts. They're reporting the number of, to borrow your term, 'activated' Threads accounts, which only happens when the user makes active and intentional steps to download the Threads app and sign into it.
I don't think it's that wild to call that "signing up for Threads" and reporting it as such.