That, and fats are more filling than carbs, so if you up the fats and cut the carbs, you're more likely to stick with the diet since you feel more satisfied. The same is true for fiber vs regular carbs.

So if you want a simple weight loss strategy, increase the fat and fiber you eat, and cut out the junk food. Don't count carbs or anything, just try to increase the healthy fats and fiber you consume, that'll naturally help you feel better and make it easier to cut calories.

I do think counting calories is helpful though, but i prefer to do it after the fact instead of limiting myself. If I can see I'm regularly over the target, I'll make a conscious effort to adjust my expectations (usually snacking), but starving yourself for the rest of the day sucks and makes it more likely you'll abandon it entirely.