Puts out defective products then misleads consumers to think they have voided their warranty so they can't get a replacement for said defective products.

There's more too it but that's the main thing that made people turn on them.

The usual. Hardware quality slowly goes to shit, company starts getting tricksy with consumers to make money instead of making quality product.

The big one was the BIOS update that nearly fried a lot of 670 motherboards that ASUS turned around and tried to avoid taking responsibility for, trying to pin issues on the consumer.

It's capitalists being capitalists. Completely ruining their brand to squeeze out a short term 1% increase in revenue.

We are in the "how many of my customers can I screw over and completey piss off and still make a profit" stage of capitalism.

Sending out defective boards, then refusing RMAs for said defective boards. They basically go “You voided the warranty by opening it, lul git fukd loser.”

Never mind the fact that (unless the board is visibly broken somehow) you’d need to open it and plug shit in to test it. So there would be no way to test it without voiding the warranty. It’s a catch-22 in action.

The truly shitty part is that using the board doesn’t void the warranty. But ASUS is claiming the people trying to RMA all have voided warranties. If it were only one or two, then yeah it may be scammers trying to avoid losing money after roasting a board. But it quickly turned into a Boy Who Cried Wolf scenario, where nobody is believing ASUS anymore because they’re basically just blanket denying every single warranty RMA.

Enshittification