Not sure what’s worse though: cheap meat or ultra-processed vegan meat alternatives

There was a big news story in the UK last year about "the end of veganism", which was pretty funny. Basically they were watching the cheap vegan processed shit drop heavily in sales. As people get more comfortable with the diet, they tend to get more whole foods and cook tofu/seitan/peas/etc for their protein, which led to a drop in sales of trash.