"I would actually suggest that conservative folks are less concerned about sex and more concerned about the performance of gender," Gibson told me. "Sex just happens to be the vehicle" they are currently using, he explained, to push a rigid gender ideology where "men are expected to be the leaders" and "women are supposed to be submissive." He pointed out that much "tradwife" content may be sexually provocative, for instance, but it still pushes the notion that "women aren't sexual people" because "the purpose of a heterosexual relationship is for a woman to please a man."