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Apple calls 128GB 'lots of storage' in new iPhone 15 ad | AppleInsider
(appleinsider.com)
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this post was submitted on 18 Mar 2024
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heif is correct, it is an image format derived from heic for video. It is pretty spectacular especially compared to the aging jpeg, but yes best to stick with uncompressed formats for non-natural imagery such as screenshots of digital UI and text etc.
Edit: Reading this, looks like HEIF is the container and HEIC is the codec. You’re right!
https://en.wikipedia.org/wiki/High_Efficiency_Image_File_Format?wprov=sfti1