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Reddit experimenting with blocking mobile browsers
(old.reddit.com)
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this post was submitted on 11 Jun 2023
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Technology
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It's one thing to test a new idea or a UX tweak or similar on a small portion of users - but just turning off a key way to access your service is so just so weird to me. How many of Reddit's decisions at this point are some version of, "hey, how angry do they get? What can we get away with?"
People need to understand that this is about tracking your eyeballs. Reddit viewed on a webpage does not provide the metadata they want. What metadata does the app provide? Things you wouldn't think about wanting as a human, but the aggregate is very valuable.
Stuff like how long did you watch that video Ad? Where did you click on screen and at what time? What content were you viewing and what course of action did you take to get there? Web viewing only shows the landing page you arrived on reddit from and the exit page that took you away from reddit. Performing these actions in the app provides metadata cookie crumbs like a trail of roach shit to every single thing you've done on reddit in micro activities.
It's a bizzare move though, given that basically every other social media in the world doesn't block mobile browsers.
Not blocking but LinkedIn pushes mobile browsers towards their app.