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Reddit: 'We Are in the Early Stages of Monetizing Our User Base'
(www.404media.co)
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this post was submitted on 23 Feb 2024
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I do not think this is a good comparison.
Facebook has 3 Billion active users while Reddit has about 850 million per month. Now what do each site consider as an active user will be interesting.
Facebook also has other platforms, Instagram and threads. They also do not have significant adult content issues that Reddit has so they do very well on advertising. The very nature of the social media platforms are very different so much so that companies see it as a necessity to advertise and post on them while never considering Reddit.
I think the more accurate comparison is Twitter/X. As they have the same adult content issues that harm their advertising. We have seen how much the value of Twitter has fallen even though it was inflated to begin with. Also they have Mastodon as the ad free competition.
I truly believe in the end Reddit will fail but will be bought out by another company to expand their portfolio. Similarly to tumblr being bought by Matt Mullenweg who owns Wordpress. It will become someone’s money hole fun project to see if they can revive it.
TLDR: bad comparison, reddit is gonna die bro