Yes, cereal is bad. Yes, it's expensive. Yes, it's unhealthy. But what many people here are forgetting: There is a whole industry advertising cereal as a healthy breakfast (and now apparently dinner). You go into a supermarket and it is full of colourful boxes telling you what an awesome meal cereal is. Potatoes don't have that. There is no TV ad for potatoes. And yes, cereal tastes great, because of the sugar.