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I dunno, I don't know anyone who doesn't call it a vacuum. I know people who own Hoover's and they still call it their vacuum.
That's UK English vs. American English. I think American English might genericise (if that's a word) trademarks more often than UK English, but hoover is one that the UK has that America doesn't.
I think another one is referring to cream cheese as Philadelphia.
I’m American though so any Brit’s out there please correct me if I’m wrong.
Funny enough Philadelphia can not be called a cream cheese in the EU
In the US, we have this in menu items. Like “Philadelphia Roll” has cream cheese.
It has certainly fallen out of favor, similarly to Xerox. It used to be the primary way people referred to vacuum cleaners.