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Technology
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Federate Amazon! Imagine a kind of protocol / standard to exchange prices, descriptions, images, sale conditions, guarantees etc similar to activity pub. then you could use the same network of vendors as amazon.
But it probably needs more regulations because amazon is so huge and powerful to destroy competitors.
Maybe also federate / split up fulfillment warehouses.
We do need to give them the Ma Bell treatment.
We need the equivalent of keeping the phone lines and phone numbers compatible though. So that all the vendors that are on amazon can use a commonly shared internet protocol to also sell on other platforms, otherwise the network effects are lost and make splitting them up and true competition impossible.