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My slightly vague recollection was that they were basically feeding "enterprise customers" a load of information including stuff that could be used for union busting, monitoring protests etc. Their enterprise plan has
as features. So yeah, creepy as fuck. And they said at the time that this was all done using "AI".
Looks like they just made a fancy google keyword alerts notifier to cash in on the AI craze. Poor marketing example but feels like blaming google for your search results.