There’s going to be lots of other challengers out there: I’m sure every ML postgrad with any nous has spent the last couple of months contacting every funder they can track down to explain how their model is going to knock the socks off the old fashioned models used by these lumbering corporations.

And even the established models have been shown to contain content obtained in violation of user licences and copyright laws, leaving them open to all sorts of legal and political challenges. They will all be scrambling now to demonstrate that they’ve got clean hands in future models.

It will be like the NFT gold rush all over again—the only sure way to get rich is to sell the shovels.