It just feels like these massive communities are both important but also impossible to maintain and preserve properly in the current digital/market landscape
Unfortunately we don't know if it's impossible since we don't see many companies trying. Most companies are going downhill due to shareholders, then we have Reddit which doesn't even have them yet but still ruining things to prove to them they're willing to play ball.
Of all the major companies I'm aware of I think that Costco is the only one I haven't heard horror stories about in the past year. Amazing that so many companies employ pr, yet I can only think of one with somewhat good public perception.